Insight


Expert opinions on the future of travel


TH E B I G I N TE R V I E W N A T P I EP ER


ON EW OR L D CE O


‘My job is to make Oneworld feel like one airline globally’


Enrique Perrella finds out how Oneworld CEO Nat Pieper facilitates interaction and growth between the alliance’s member airlines


WHEN NAT PIEPER stepped into the role of Oneworld CEO in 2024, he did so with one clear goal: to steer the world’s smallest global airline alliance into a bold new era defined by premium service, digital sophistication and collaborative scale. Now, over a year into the role, Pieper is reshaping how the alliance’s 15 member airlines work together to offer travellers a seamless, elevated experience across both continents and time zones.


NOVEMBER/DECEMBER 2025 “My first 60 days


were a sprint,” Pieper told Business Traveller in Delhi during the IATA AGM 2025, where Oneworld’s governing board of airline CEOs was set to convene and lay the groundwork for the upcoming year. “When we met in Dubai last year, I had to present to the CEOs of our 13 members. That was the moment to define our priorities, and I’m happy to say my badge still worked the next week, so I took that


B I O G R A P HY


A seasoned airline executive,


Nat Pieper has shaped multi-billion-dollar fleet deals, global


alliances and strategic partnerships. He began at Northwest in 1997,


moved to Delta in 2008, and later joined Alaska


Air Group as SVP. There, he drove fleet strategy and Alaska’s entry


into Oneworld, before becoming CEO of the airline alliance last year.


BUSINESS TRAVELLER ASIA-PACIFIC 37


ILLUSTRATIONS PAUL RYDING


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