IN PARTNERSHIP WITH


OLD VS NEW LUXURY


LONGEVITY CLINICS


Living well is one thing, but for the uber rich it’s about living longer, too. A new crop of cutting-edge clinics offer all kinds of medical treatments to extend your years, from cryotherapy to IV drips – all in a five-star setting with fine dining and first-rate facilities.


RESPONSIBLE LUXURY


Ultra luxury travellers increasingly want to “give back”, prompting a rise in experiences tied to a worthy


cause. For example, the Rise for Rhinos expedition from Journeys With Purpose costs US$17,926 (the price of protecting one rhino for a year).


LUXURY TRENDS How do the wealthiest travellers splash their cash?


The definition of luxury travel has shifted drastically over the past ten years – with trend forecasts indicating that sophisticated tastes continue to evolve.


PRIVATE SANCTUARY In an increasingly busy world, achieving true


privacy and solitude is a highly prized commodity. Secluded villas, yacht charters and private jets are


all rising in popularity, as the 1 per cent splash out to gain some peace and quiet.


CULTURAL IMMERSION


Those with seven-figure salaries probably aren’t joining a group tour of the local food market – but


they are booking private excursions guided by a local chef, followed by a personal cookery lesson, to gain a greater sense of connection with the destination.


W H A T I S A N U H N W I ? A snapshot of the world’s financial elite


An ultra-high-net-worth individual is defined as a person with at least US$30 million in assets, which can span cash,


stocks, real estate and liquid assets. This group makes up less than 1% of the world’s population, but control more than half the world’s wealth.


NOVEMBER/DECEMBER 2025


According to Knight Frank’s 2025 W


Report there were 626,619 UHNWIs in the


world in 2024 – a 33.4% increase over five years.


ealth


The US remains home to the most UHNWIs, with rapidly rising numbers in the Middle East, Asia-Pacific and


Africa. Sectors yielding the highest super-


earners include prime


real estate, technology (including bitcoin) and manufacturing.


While Boomers still comprise the majority


of UHNWIs, the shift to a younger demographic is increasing.


WHAT’S NOT Social hierarchy: being seen just to be seen Generic greetings: forget “sir” or “madam”, modern luxury means knowing your name Materialism: gold taps, designer goods and bling no longer cut it Rigid service: politeness without personality


BUSINESS TRAVELLER ASIA-PACIFIC 25


WHAT’S HOT Personalisation: authentic experiences tailored to the individual Informal and down- to-earth vibes: ties are out and trainers are in Intangible value: time, freedom, privacy and well- being Meaningful experiences: sustainable, socially conscious escapes


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