Highfield’s Sport 760
Highfield’s Sport 760
The RIB business was booming in Europe in the 2000s when more advancements began to supercharge the style and functionality of this design for consumers worldwide. An increasing number of builders started to offer larger RIBs with creature comforts that, previously, had only been available aboard boats like center consoles and express cruisers.
“If you join that with the quality of outboards — they’re quiet, they don’t smell anymore, they can have a joystick — now you have a boat that looks great, that projects a good image, that has amenities and that has a good engine,” says Christophe Lavigne, president of Highfield USA. “The package, all together, makes a lot of sense.”
Today, that package is becoming increasingly popular in the United States, where builders and dealers of dayboat-style RIBs say they’re seeing more interest than ever in this style of boat. Younger boaters like the fact
that the RIB’s inflatable collar is more forgiving when docking or rafting up. “You have built-in fenders and built-in seating all around. You’re everyone’s favorite,” says Matthew Velutto, vice president of sales and marketing at Ribcraft.
Younger boaters also enjoy having a style of boat that looks nothing like what their parents and grandparents had, builders say. And customers of all ages, with concerns about inflation and high fuel prices, are deciding that lower-priced, lighter-weight (and thus more fuel-efficient) RIBs can be a smart alternative to boats that are pricier to buy and operate.
“It’s been a trend in Europe for many years, and it’s starting to make its way over to the U.S,” says Daniel Parker, U.S. marketing manager for Zodiac Nautic. “The larger RIBs have always been considered working boats, rescue boats, diving boats, but with features added in, they’re great family boats.”
Chris Keenan, who owns Essex Marine Group in Essex, Connecticut, says last year was his best-ever year for sales because of booming demand for feature-packed RIBs, particularly for customers who want to cruise around Long Island Sound.
“A lot of the people that contacted me about buying one had seen one pull up at a waterfront restaurant, or a friend had one and took them for a ride,” Keenan says. “One of the other big markets for these boats are the 35-, 40-year-olds with kids who are actively in a sailing program. They’re buying these to go watch their kids race. The kids can tie up to them with the Optimists and grab a bottle of water. Yacht clubs are using them for that reason too. They’re becoming race committee boats.”
Sean Burke of ZAR New England also says that “in New England, the growth and use of the inflatable has been tremendous.” Two of his customers, a couple, bought a
The Report • June 2023 • Issue 104 | 109
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