SPECIAL FEATURE
TRANSFORM UNDERSTANDING: GET CREATIVE AND GO BEYOND KEY AUDIENCES
Sophie Boutaud de la Combe, Director of the International Atomic Energy Agency’s (IAEA) Office of Public Information and Communication is a novelist and a poet, as well as a professional communicator. One objective of communicators, Sophie explained, is to reach to key audiences: “The IAEA has some well-defined audience segments – the scientific community, for example, and political decision makers. But how do we reach out beyond this? Apart from the well-known Safeguard or Safety and Security mandate, much of our work is about using nuclear science and technologies for peaceful means such as food, health, agriculture, environment protection, electricity and more. Nuclear is part of everyone’s life. So how do we connect with such a broad spectrum? I think we have to go back to fundamentals – to schools and colleges; to education. We need to get creative and strategic. Right now, we focus our thinking on reaching out and connecting people with ideas. Ultimately, we would like to inspire more people – and particularly girls – to study nuclear science so that we transform people’s understanding. It’s exciting.”
BE HONEST AND ACCURATE: SUBJECTS MUST RETAIN THEIR DIGNITY
Getty photojournalist Giles Clarke spoke about the need for honesty and accuracy when it comes to photography and visual storytelling. Focus on responsible storytelling and working in the best interest of the people you are trying to help, he said. Research the issue, think about how best to humanize it, and collaborate with other knowledgeable journalists. When hiring photographers, Clarke said it was important to ensure they were socially responsible and had in-depth experience so that despite the physical environments (conflict zones, slum settlements etc) in which they worked, their subjects were allowed to retain their dignity. “The photojournalist’s role is to add to the editor and writer’s vision,” Clarke said. “Prior to assignments, photojournalists should establish a working field team and methodology and identify reliable on-the-ground contacts.”
“The photojournalist’s role is to add to the editor and writer’s vision. Photojournalists should
establish a field team and methodology and identify reliable on-the-ground contacts”
Getty photojournalist Giles Clarke THE OPEC FUND AND DEVCOMON TWITTER
Please note that to encourage openness of discussion and facilitate the sharing of information, the workshop was held under the Chatham House Rule. 17
PHOTO: OPEC FUND/Steve Hughes
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