PHOTO: Samir Jung Thapa/Clikman Production SPECIAL FEATURE


DevCom is an international platform tha helps go


Established 30 year tions and public affairs e


tional platform that


helps governments find better ways to engage to engage with citizens for


Established 30 years ago DevCom brings together communications and public a


or sustainable development. o, DevCom brings,


together s experts from


the public, private and non-profit sectors to learn from one another and identify good practices.


KEEP IT REAL: LET PEOPLE TELL THEIROWNSTORY


Talal Al Sultan, Head of Advertising, and Shareefa Al Sabah, Acting Head of Media Documentation, at th


the Kuwait Fund forArab ab Economic Development emphasized the importance mportance


of featuring real people in development communications and shared a recent campaign featuring Danny, a school pupil from Cabo Verde. A three-minute video follows Danny on his journey to his new, well- equipped school, financed by the Kuwait Fund: “In the old school, whenever it rained, water would come through the roof and wet our books,” Danny explains. The video concludes with the Head of School explaining the Fund’s tangible impact.


SIMPLE TIPS FROM THE PROS:


• Challenge traditional views (internally and externally). •• Inspire people, offer them hope, make them proud.


• Strike a more emotional and aspirational tone. • • Feature real people.


Be brave and innovative.


• Engage youth – ask young people what information they want and how they want to receive it.


Be creative and reach out to the artistic community.


15


THE PROFESSIONALS SPEAK...EAK... EAK


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