SOURCE: IFAD TIKTOK AND THE END OF THE ANNUAL REPORT?
Bruce Murphy, Team Leader, Corporate Content and Regional Outreach at the International Fund for Agricultural Development (IFAD) facilitated an interactive session that considered innovative approaches to annual reporting and presenting other potentially dry data. Murphy shared IFAD’s successful #DanceforChange campaign – run via the social media platform TikTok – which helped to empower rural youth. He described how Afrobeat artists Sherrie Silver and Mr Eazi were enlisted to call on young people to send an important message to world leaders: invest more in rural youth and agriculture.
See
https://youtu.be/-NzOF45Cmg4
WHAT DO THEY WANT? UNDERSTAND YOUR AUDIENCE
Katia Vianou, Assistant Professor at the College of Communication and Media Sciences, Zayed University, shared some findings from research conducted in collaboration with her students about the awareness levels, attitudes and behaviors of young Emiratis toward development. Vianou described how there is often missing information about potential development audiences in the Emirates, as well as about the communication preferences of those audiences. “It’s a major challenge to know what type of messages will work well; what strategies and channels to use.” Vianou’s research provided information on exactly this, and while her team is still analyzing the results, it’s already clear that the region’s youth engages best with stories about other ‘ordinary’ people in the context of development, rather than celebrities. Katia’s finding will be disseminated more widely soon.
Kristofer Hamel SOURCE:
HOW ARE YOU DOING
COMPARATIVE DATA IS A POWERFUL TOOL U DOING?
Kristofer Hamel, Chief Operating Officer of the World Data Lab shared his experiences of creating new and engaging stories using data – something that lies at the very heart of development going forward, he said. Encouragingly, Hamel shared how the World Data Lab operates on a limited budget and is still able to design and use datasets and models that shed light on essential aspects of human existence: income, demography, climate, resource availability, food security, and health. By combining new data sources with ground-breaking modeling methods, Hamel and his colleagues help people and organizations make data-driven decisions.
See
https://www.worlddata.io/
Hamel added that comparison is a powerful tool in communication – something that explains the remarkable success of the World Data Lab’s online tool allowing users to find out their projected life expectancy, based on where they live.
See
https://www.population.io/
16
PHOTO: OPEC FUND/Steve Hughes
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