Kyle Murray, marketing, Blackpool Tourism Limited
We oversee a number of attractions as well as Visit Blackpool. The core metrics for us are volume and revenue, and that’s our bread and butter, that’s what we live and die by.
We are in a seaside town, so I’ll use a bit of a cheesy analogy, but for us it’s all about ‘splashes and ripples’.
We make a lot of noise and we go out with the high impact stuff. It’s television and radio, but nothing in isolation. What are the ripples? That is paid social media, it’s influencer activity.
We are in the business of selling smiles, we’re in the business of selling memories, and that has to come through in the lifeblood of everything that we put out.
So, when we’re leaning on to agencies we want them to have that same passion that we have for our attractions, for our resort, for our destination.
We make sure that we’re not working in isolation. If we are doing something it benefits Pleasure Beach. If Pleasure Beach is doing something it benefits the hotels.
One of the core things for us is that advocacy piece. It’s making sure that
everybody who comes here has that smile, leaves with a smile and tells their friends. There is nothing more powerful than word of mouth.
There are non-negotiables when it comes to working with agencies, the obvious ones are to be transparent and accountable. But there is also the willingness to evolve and not be set in your ways.
The way we engage with media evolves continually, and I think we have that expectation of our agencies. As we see more AI led creative, there’s going to be more yearning for authenticity, for real content from real people.
About us
We’re a UK-based software company helping businesses bring digital ideas to life. We design, build, and launch custom software, systems, and websites that solve real operational challenges. Our work makes everyday processes smoother, and support long-term growth through practical, well-built technology that works in the real world.
Projects and clients we have worked with
We work with organisations across professional services, construction, events, education, manufacturing and logistics. Our work spans bespoke business systems, ERPs, and CRMs, alongside workflow improvements and high-performing websites. We design and launch our own subscription-based software, including practical solutions for event management and warehouse operations, giving us first-hand experience of real operational challenges.
Our success, challenges and defining moments in the last few years
A defining moment for us has been evolving beyond purely custom projects to creating our own subscription-based software. Building products alongside client solutions allows us to solve real-world business problems at scale. Navigating growth and increasing complexity has sharpened our focus, strengthened delivery and helped us build deeper, long-term partnerships with our clients.
codegalaxy.co.uk
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About us
Limitless is a strategic PR agency covering the UK and Europe. Our purpose is to help our clients stand out, engage, educate, inform and influence. Offering the full range of communication services, we help our clients boost brand awareness, understanding, and credibility with their audiences.
Projects and clients we have worked with
Our clients are diverse, operating across multiple sectors. Straddling the public and private sector, we have recently helped promote Preston Towns Fund regeneration of the Harris Quarter and are now working with Lancashire Business Board to promote the county as a place to do business. We’re also proud to work with national and international brands including BAKO, Brightsolid, Fortidia, Like Technologies, Radwell, S&L Planning, Tapeswitch and Trident Utilities.
Our success, challenges and defining moments in the last few years
Our success is measured by the continued support of our clients. Our aim is not to be the biggest agency, but certainly one of the best in the North West. By continuing to deliver an outstanding service, while navigating the ever-changing media and communication landscape, we aim to help organisations across the county ensure they are seen and heard by the people that matter to them.
limitlesspr.co.uk About us
Studio.LWD is a brand-first creative agency. We combine insightful strategy and crafted design to align brand with commercial growth – supporting scale-ups with brand transformation, positioning and identity, alongside providing flexible ongoing creative support through our pay on demand design services model.
Projects and clients we have worked with
We’ve partnered with organisations ranging from high-growth scale-ups to global brands including
Ancestry.com, the NHS and Chorley Women’s FC.
Our work spans brand repositioning for investment readiness, identity transformation for market expansion, and ongoing creative partnerships supporting marketing teams without in-house resource. We focus on helping businesses look and operate at the level they’re growing into.
Our success, challenges and defining moments in the last few years
The past three years have been about sharpening our strategic focus. We’ve evolved from a traditional design agency into a consultancy positioned around brand as a driver of valuation and growth. Defining moments include launching our Blocks model, expanding our team and embedding AI efficiencies.
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