Spending on productions in the white rose county increased by 121 per cent to £235m between 2017 and 2019.
Jonny says it is difficult to make comparisons between the two counties but believes Lancashire can and should aspire to do more.
He says: “Location shooting in Lancashire is always popular. Location managers have a job to do, and they know that they can get good stuff done there and that it won’t be too challenging.”
The boost to the local economy comes from crews using local shops, amenities and services. Local authorities can benefit from productions paying for road closures.
Jonny says: “I don’t know any sort of industry that can just roll into a town or village and have such a positive impact.
“Productions engage local services because they are cheaper in the long term. Also demonstrating a positive influence is the best way to get local support in order to achieve their aims.”
Jonny says he urges councils to press crews to take on local trainees if they are continually coming back to film a series.
He adds that a big production can massively raise the profile of an area. The global success of period drama Bridgerton has given Bath’s tourism industry a big lift.
The UK’s screen
industries have bounced back faster than any other industry
He adds: “The TV drama Broadchurch was shot in Dorset. Some of the scenes showed a market in a car park.
“After the show finished people looked to visit the market, only to find it didn’t exist. Today there is a market there, created and driven by the success of the show. That highlights just how a production can boost the visitor economy.”
Rachel McQueen, chief executive of Marketing Lancashire, says: “Lancashire is certainly enjoying a busy period of film and TV activity and with each successful project the county’s reputation as a film-friendly location grows.
“We have worked closely with public and private sector partners, film location professionals and national agencies such as Creative England, to help raise awareness of the many stunning locations, unique properties and incredible landscapes on offer in Lancashire.
“It is good to see the co-operation and enthusiasm for more film and TV building across the county and the genuine boost this gives to our creative industries and those seeking careers in this exciting industry.”
Looking at the recent productions that have used county locations, she says: “The benefits for the local economy, to accommodation providers, local retailers and suppliers, far outweigh any temporary inconvenience and provide us with a variety of film tourism experiences that will help attract even more visitors to Lancashire as we build back our visitor economy.”
GETTING ALL TRIBAL
Bruce Thomas has been at the forefront of the digital revolution in Britain over the last 30 years.
In that time, he has founded several award-winning agencies, and his expertise and trailblazing has led to him being seen as one of the country’s top figures in the digital sphere.
Bruce, 52, who lives near Colne, has worked with some of the world’s leading brands, including Kellogg’s and Coca-Cola.
He’s also helped design and develop campaigns and digital platforms for some of the biggest stars in music, including the Rolling Stones, Mariah Carey and the Foo Fighters.
A former band frontman himself, he has now launched a new agency that has access to talent from all over the globe.
Tribes is delivering content on demand through what is described as a “ground- breaking” management platform, the first of its kind, that draws upon experts from a worldwide skills network.
Every time Tribes takes on a new project, a team of specialists from its talent pool of thousands of experts from every digital field, is put together, often at a moment’s notice.
These experts can be tasked individually or as groups to achieve each client’s particular goals, including digital marketing, programming, website building, coding, SEO and social media. Current clients include CompareTheMarket and US-giant Contentsquare.
Bruce says: “We can offer the whole creative and technical package. Developers are the new rock stars.”
He adds: “Our distributed agency model means that work doesn’t have to happen in the same place. We have teams and individuals on hand that, as and when you need their expertise, they are there.
“As our reach extends all over the world, we are always able to deliver whatever the client wants, whenever they need it. I am a firm believer in getting the best possible people to do the job.”
Eventually he sees Tribes moving more into the recruitment space. Bruce adds: “We don’t have an office. We’re running the business effectively from lots of different locations, and it’s going well.”
Tribes managing director David Elkabas has a track record in launching and developing businesses and is the co-founder of one of Europe’s largest electronic music talent agencies.
Having managed award-winning record labels, he was an early digital innovator who founded a successful label services and digital distribution business before joining Tribes.
David has also managed some of the world’s most successful DJs and is a specialist in revenue growth, branding and artist to fan relationships.
He says: “We are working with one company, from Burnley, who want to have a piece of software developed as fast as possible. As a result, they are using our developers spread over the world.”
The key to Tribes’ operation is its self-built enterprise resource planning software called Campfire. It has been built from the ground up to fully collate and manage day-to-day business activities, as well as manage the business’ talent and all projects.
Bruce says: “Through our resource management platform, we have greater control over our developers, and two-way communication channels that are always open.
“When we open Campfire to other businesses, the scalability of what we have built will become self-evident.”
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