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WRITING THEIR OWN STORY: THE LANCASTER DESIGN STUDIO WHERE
When graphic designer Bekkie Hull met her future business partner, Rob Ellis, she told him of her bold ambition: to run her own graphic design company.
Just two years later, in 2019, Bekkie and Rob together fulfilled that goal, establishing Lancaster-based brand consultancy and design studio, Two Stories.
Now, as creative director and managing director respectively, Bekkie and Rob’s business has far surpassed that original vision.
Two Stories is now a thriving team of seven including developers, designers and brand communicators.
Together, they provide all aspects of brand and design - from brand strategy and values to multiple design touchpoints including brand identity, print, event design and website design and development - to a host of regional and national clients including Channel 4, the Advertising Association and Morecambe Football Club.
Morecambe-born Bekkie says: “We’re incredibly proud to be building such a strong client base across the UK, while being able to stay in a place we love.
“We’ve found that even big corporates are discovering that they can get a more creative and personal service from smaller, regional agencies like us, where they work directly with directors and senior creatives.”
LANCASHIRE FORUM
BUSINESS - AND CONFIDENCE - IS BOOMING SMALL STEPS TO BIG IDEAS
Like many successful small business owners, a growing stream of projects saw Bekkie fully-focussed on serving clients, leaving little time to spare.
She explains: “Ironically, in working on everyone else’s brand and vision, we hadn’t spent enough time thinking about our own.
“It meant we spent a lot of time working on projects, rather than defining our niche and building our own brand.
“Rob and I decided to take control and be clear about what we want Two Stories to be known for.”
To help her carve out the time to do this, Bekkie took part in the Lancashire Forum, a leadership development programme from Lancaster University Management School (LUMS).
As part of Boost, Lancashire’s Business Growth Hub, the programme combines sessions with business experts and world-class academics with peer learning to support the leaders of Lancashire-based SMEs who want to build businesses that focus on both profit and purpose.
Bekkie says: “I’m keen to build my business knowledge, so the Lancashire Forum was perfect. Because it’s a peer-to-peer programme you learn from and with everyone from entrepreneurs
Growth, stability and impact for Lancashire SMEs
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