than 1,000 free spuds funded by social media superstar Mr Beast. And this season, following a sponsorship deal with the Championship club, the SpudBros logo now sits proudly on the shirts of Preston North End players.
The company’s deal with a franchise operation has seen SpudBros Express outlets opening in London, Liverpool and Sheffield, with a network planned across the country. Further down the line there are overseas targets, including Las Vegas and Amsterdam.
The brothers’ father Tony Nelson says: “Things have developed so quickly and it really shows the power of social media. I don’t really get it but the boys do, they really understand it and how to use it to drive momentum.
Issa, chief executive from EG On The Move, we are proud of our Lancashire heritage.
“Our goal has always been to take our menu offer beyond the queues around the block and into people’s everyday lives.
“By working with brilliant retail operators and passionate franchise owners, we are proving that a humble jacket potato can become a nationally loved brand. I am confident Blackburn and Wakefield are just the beginning of a much bigger journey with EG On The Move.”
Salim Hasan, chief operating officer, EG On The Move, says: “SpudBros Express is a brand which already has a massive customer following and their operational focus on the
Partnering with EG On The Move is
a huge moment for us. Like Zuber Issa, chief executive from EG On The Move, we are proud of our Lancashire heritage
“We’re just exploring all these opportunities at the moment and seeing where that takes us. It’s exciting times.”
In December the business unveiled plans to partner with Blackburn billionaire Zuber Issa’s petrol forecourt business.
The SpudBros Express concept can now be found on EG On The Move petrol forecourt service stations in Blackburn and Wakefield. The two trial stores are a pre-cursor to a possible nationwide expansion.
Jacob Nelson says: “Partnering with EG On The Move is a huge moment for us. Like Zuber
menu development, marketing, quality, speed and customer satisfaction aligns perfectly with our own passion for foodservice investment.
“Working alongside the SpudBros Express leadership and brand team, we anticipate the opening of these two trial stores will be a strong and successful long-term roadside partnership.”
Closer to home the SpudBros new-look tram is about to make its appearance on the Flag Market. The business won planning permission last summer for the new shipping- container design and it is set to become a city centre landmark and attract even more interest from their global fanbase.
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