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IN VIEW By Ged Henderson
ARE YOU READY
FOR LANCASHIRE’S BIGGEST BUSINESS CELEBRATION?
FINALISTS ANNOUNCED
19 JANUARY 2026 Awards ceremony:
Thursday 12 March 2026, Winter Gardens Blackpool
redroseawards.co.uk @redroseawards
#RRA26 A RED HOT POTATO
From humble beginnings on Preston’s Flag Market to a global phenomenon – The SpudBros’ remarkable growth story continues.
Jacob and Harley Nelson have turned their jacket potato business, operating from an old tram carriage in the city centre, into a worldwide social media sensation.
And on the way the brothers have become sponsors of Preston North End, opened outlets in London, Liverpool and Sheffield and unveiled plans to create multiple franchises across the UK.
The SpudBros now boasts more than 4.8m TikTok followers, two million YouTube subscribers and one million followers on Instagram. These are staggering numbers.
The business has also made national and international headlines with journalists and film crews attracted to their remarkable growth story powered by social media.
It is all a far cry from the business’ roots. The SpudBros business can be traced back to 1955 when Ernie Rhodes set up his hot potato cart before passing it on to Keith Roberts.
His son Keith junior took on the business, which became part of the fabric of the city, and when he died Harley, 22, and father Tony bought it from his family. Things really took off when Jacob, 29, joined, and the social media side exploded, with amazing results.
The SpudBros have taken the humble jacket potato, put their own twist on it and elevated it to new levels through the toppings they offer to customers who flock to the tram.
Headline-making initiatives have included an event on The Flag Market where they gave away more
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