EMPOWER YOUR TEAM FUTURE-PROOF YOUR BUSINESS FROM WITHIN
Whether you know it or not, you’re already doing UX. Every time someone navigates your website, fills out a form or makes a payment, they’re interacting with a user experience you’ve designed, either intentionally or by default.
UX (User Experience) is about designing these experiences to be clear, accessible, and effective. And this isn’t just for tech companies. Good UX is just as essential to a small legal or financial services business in Blackburn as it is to Lancashire County Council.
The challenge is that many organisations don’t realise they’re already shaping experiences and missing opportunities.
DESIGN THINKING IN PRACTICE
Earlier in my career, I worked with Nestlé UK, helping to redesign systems and streamline operational workflows. These weren’t branding exercises, but functional improvements to how teams accessed information, shared data, and got work done.
By applying UX thinking, mapping user needs, identifying barriers, and testing simpler solutions, we cut time-wasting and improved staff satisfaction.
The same principles apply to small businesses, building trust, improving client journeys and reducing risk, especially when sharing confidential data.
THE STRATEGIC VALUE OF DESIGN
No matter what type of business you have, good design helps you:
• Improve service efficiency and access
• Communicate more clearly with users/clients
• Increase conversion or engagement rates
• Reduce staff time spent on confusing tools or processes
And importantly, you don’t need to outsource this. You can build this capability within your existing team.
For more information, visit
cumbria.ac.uk/digital-ux-pro
HOW CAN THE UNIVERSITY OF CUMBRIA HELP WITH UX?
Our digital UX apprenticeship is designed to embed skills directly into your workforce – focused on user research and service improvement to future-proof and transform your business. Apprentices study online, with knowledge applied back in your organisation through mini projects, shaping their professional skills with supervision and mentoring, and are fully funded through your Apprenticeship Levy for most.
This means you can grow digital capability in- house, without disruption or recruitment costs by unlocking the talent you already have.
By Ed Cooper, Senior lecturer, digital apprenticeships, University of Cumbria
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