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New Year, New You Finance, Careers & Personal Development


Protect your pet with Everypaw


Promotional Content • Saturday 10th January 2026


A new year is the perfect moment for fresh starts, new routines and looking after what matters most, including your furry friend


Whether you’re heading into January with fi tness goals, self-care plans or a renewed sense of balance, making sure your pet is protected can give you one less thing to worry about. Everypaw’s Lifetime Pet Insurance


is carefully designed for cats, dogs and rabbits with Lifetime cover levels ranging from £1,000 to £10,000, so you can choose the protection that suits both your pet’s needs and your life- style. It’s straightforward, fl exible and built to give you peace of mind and help you step into the year knowing your companion is covered for life’s unexpected moments. T at way, you can focus on creating memories and not worry about vet bills. For that ex- tra reassurance, you can trust Every- paw when it comes to claims. Every- paw pays 99% of claims within fi ve working days*. With cover you can trust, all Every-


paw policies include dental treatment in the vet fee cover, because healthy teeth are just as important for pets as they are for humans. And to help your


pets when they need it most, physio- therapy and complementary treat- ments such as osteopathy and hydro- therapy are also included in the vet fee cover. T ere’s a range of additional benefi ts, such as cover for emergency boarding, loss or theft, advertising and reward costs, and 24/7 access to a vet team, because it’s Everypaw’s mis- sion to make protecting your pet feel simple, supportive and stress-free. So why not make 2026 the year you


take that extra step for your four-leg- ged friend? Whether you’ve welcomed a playful new kitten, adopted a rescue rabbit or your dog is fi rmly part of the family already, Everypaw’s Life- time policies are designed to support them throughout every stage of life, because your pet deserves fur-ever pet insurance.


Find out more at everypaw.com


*BASED ON EVERYPAW CLAIMS DATA FROM FEBRUARY 2024 TO MARCH 2025


Athena Care Homes: delivering heartfelt, person-centred care across East Anglia


Choosing a care home, whether for yourself or a loved one, is one of life’s most important decisions


For families across East Anglia, award-winning Athena Care Homes has become a trusted name, known for placing empathy, dignity and gen- uine human connection at the centre of daily life. T e approach of Athena, which has beautifully designed homes in King’s Lynn, Cambridge, Peterbor- ough and Ipswich, is rooted in a sim- ple but powerful belief: care should feel personal. Residents in every Athena home


receive thoughtful, compassionate 24-hour residential care, nursing and specialist dementia support and fl ex-


ible short-term respite stays. Families seeking temporary care can also ben- efi t from the innovative Respite Loy- alty Programme, which off ers added reassurance and rewards continued trust in Athena’s services. Alongside this, the organisation is


working towards Dementia Accredi- tation with NaDCAS, reinforcing the team’s commitment to excellence in dementia care. Life


inside an Athena home is


shaped by the people who live there. Resident-led clubs, including art ses- sions, gardening groups, community outings and a popular gentlemen’s club, ensure individuals have a gen- uine voice in their day-to-day experi- ences. A new initiative, the danceSing


programme, has recently been intro- duced across the homes, bringing res- idents together through uplifting mu- sic, movement and shared moments of joy. T ese activities are supported by dedicated lifestyle teams who curate daily programmes designed to nur- ture independence, wellbeing and a sense of purpose. Dining is also central to Athena’s


ethos. Each home’s culinary team is trained to high standards, preparing fresh, seasonal dishes using locally sourced ingredients where possible. Regular tasting sessions ensure men- us refl ect residents’ tastes, cultural backgrounds and dietary needs. Athena Care Homes is fi rmly em-


bedded in its local communities, with long-standing partnerships ranging from GP surgeries to charities and neighbourhood groups. T ese con- nections help residents stay engaged with the people and places that mat- ter most. Underpinning every aspect of Ath-


ena’s work are four core values: cele- brating every individual; making mo- ments together; delivering authentic care; and being there for one another. T ese principles shape every interac- tion and ensure each resident is sup- ported not just as a person in care, but as an individual with a rich life, a voice and the right to live well. Athena Care Homes: where care is delivered with heart.


E: enquiries@athenacarehomes.co.uk athenacarehomes.co.uk


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