Saturday 10th January 2026 • Promotional Content


Health, Fitness & Beauty New Year, New You


21


Unlock your leanest year yet with a science- backed blueprint


T e January rush to the gym is a familiar sight, but for many, the enthusiasm fades by February. T e most common reason New Year’s resolutions fail is not a lack of motivation, but the absence of a clear, sustainable strategy. For women who are tired of guessing and ready for real, lasting change, the Goals fi tness app and meal planner provides a solution. Founded by sports nutritionist and


expert trainer Sarah Granetz, Goals is designed to end the cycle of random workouts and restrictive dieting. T e platform is built on the proven principles of body recomposition — the science of building lean muscle and losing body fat simultaneously to create a strong, toned and athletic physique.


TRAIN WITH PURPOSE, NOT PUNISHMENT Unlike generic fi tness apps, Goals cre- ates a personalised training plan cen- tered on progressive overload and prop- er periodisation. T is science-backed method helps ensure every workout is a productive step toward building a stronger, leaner body. T e focus shifts from simply burning calories to build- ing the lean muscle that creates visible defi nition, a healthy metabolism and long-term results.


A PLAN THAT ADAPTS TO YOU Understanding that a one-size-fi ts-all approach is doomed to fail, the app off ers a fully customised experience tailored to


Understanding that a one-size-fi ts-all approach is doomed to fail, the app off ers a fully customised experience tailored to individual schedules


individual schedules, experience levels and goals. Unlike other fi tness apps, us- ers can pick their start date, rest day and workout format. T ere are Smart Swaps for every exercise, and the smart AI chef can create any meal with the click of a button. For those ready to move beyond tem-


porary resolutions and invest in a system that delivers, the Goals app off ers a clear path forward, with tailored meal plans and easy, Sarah-approved recipes to help you reach your goals.


To begin your journey, visit goalsfi tnessapp.com


Women deserve better


January brings the familiar ritual: new trainers, new goals, renewed commitment. But what if the problem isn’t motivation? What if it’s the shoes themselves?


T e uncomfortable truth is that most athletic footwear sold to women was designed for men fi rst. T e indus- try standard (known internally as ‘shrink it and pink it’) scales down men’s shoes to reduce manufactur- ing costs. It’s economically effi cient. It’s biomechanically inadequate. A 2025 study published in BMJ Open Sport & Exercise Medicine*


con-


fi rms what female athletes have long suspected: running footwear has been traditionally designed based on male anatomy. But women’s feet have high- er arches, wider toe boxes and nar- rower heels. T ese aren’t minor vari- ations. T ey’re structural diff erences that demand purpose-built solutions, not scaled-down compromises. Enter Qlvr (pronounced ‘clever’),


a British brand putting women fi rst. Its Running Slipper is engineered ex- clusively for women’s biomechanics: every component, every curve, every angle. T e patented Wing Fit system replaces traditional laces with a bird wing-inspired mechanism that ex- pands and contracts for a secure fi t in one second. T e materials tell a similar story of


thoughtful innovation: castor bean polymers, dandelion-derived cushion- ing and eucalyptus fi bre uppers. Fully plant-based, fully performance-driven. Last year, over 700 Kickstarter backers from 38 countries raised


Qlvr is a British brand putting women fi rst. Its Running Slipper is engineered exclusively for women’s biomechanics: every component, every curve, every angle


£100,000 to bring Qlvr to market.


Women trying on the Qlvr shoes have reported feeling an instant positive diff erence of how the women’s shaped design fi ts compared to their regular trainers. For more information see the reviews on qlvr.com. T e response is consistent: when


shoes actually fi t, everything changes. Perhaps this year’s revolution isn’t


about pushing harder. It’s about expecting better we choose.


from the brands


Find out more at qlvr.com *BMJOPENSEM.BMJ.COM/CONTENT/11/4/E002597


Readers can save 15% with off er code QLVR26. Off er valid until 31 January 2026. T&Cs apply.


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