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New Year, New You Healthy Food & Drink


Promotional Content • Saturday 10th January 2026


Natural nutrition, made simple


As a new year begins, many of us are rethinking what it means to have a healthy diet, and more of us are asking ourselves what foods and drinks we’re actually putting into our bodies


Shropshire farmer and entrepreneur Philip Maddocks has been on a mission to offer real, honest nutri- tion for more than a decade when his passion for natural food collided with a hailstorm. As the founder and CEO of B.fresh


Foods, Philip’s inspiration for cold- pressed juices, smoothies and shots began when a hailstorm damaged his spinach crop. Although the spinach was visually damaged, it remained highly nutritious, inspiring him to turn his crop into juice instead of letting it go to waste. Today, B.fresh has become a brand for those seeking fresh, natural products. From vibrant


From cold-pressed juices to protein- and fibre- packed meals, every B.fresh product is crafted with natural ingredients


beetroot blends to refreshing green juices and functional, wellness shots, each bottle is designed to support everyday health. Philip


says, “Nutrition doesn’t


need to be complicated. My goal from day one has been to offer a simple approach to natural, healthy living, that brings the benefits of only using clean ingredients”. B.fresh has extended that vision


to food. From trialling many recipes in his home kitchen, Philip built the B.fresh team, bringing together the expertise of nutritionist Matt Jones and development chef Ashley Moore to turn his ideas into reality. Intro- ducing a range of plant-based, healthy meals: Turmeric Lentil Daal, Mexican Mixed Bean Chilli and Spanish Style Spinach and Chickpeas. Tree staple meals that are high in protein, high in fibre and free from ultra-processed food (UPF-free). Like the juices, these meals are made without preservatives or artificial flavourings. All of B.fresh’s juices and meals are


all proudly made on the family farm in Shropshire, where every product is crafted with care.


For anyone looking to kick-start


their healthy habits this New Year, B.fresh is the perfect place to start, making nutrition simple, accessi- ble and delicious. Packed with fresh, wholefood ingredients, every juice and meal is made to support your wellbeing, helping you feel nourished and ready to take on the year ahead. Creating a healthier lifstyle has never been easier.


E: hello@b-fresh.co.uk b-fresh.co.uk


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