Saturday 10th January 2026 • Promotional Content


Health, Fitness & Beauty New Year, New You


The Australian hairbrush making haircare and gifting more personal


Florietta was created with a clear intention: to make your everyday hair ritual feel softer, more considered and more beautiful


Designed in Australia and thought- fully crafted, each brush is made to feel personal. Te brand’s story began when


founder Jumeirah realised how harsh her daily brushing routine had be- come. After years of using plastic brushes that ripped and felt rough on her hair, she set out to design some- thing that felt entirely different — a brush that’s good for your hair and looks beautiful on a dressing table. Florietta grew from that desire to create a piece that’s both meaningful and refined, made to be used for years rather than replaced often. At the heart of every Florietta


brush is a gentle blend of premium boar bristles and flexible nylon pins. Together, they help distribute natural oils from root to tip for a soft, healthy shine. Tey also ease through knots with care to help reduce breakage and support long-term hair strength. Te experience is smoothing, grounding and kind to the hair. Each brush is hand-finished in


Receive 25% off with code


HEALTHYHAIR25 until 1 June 2026


Melbourne and personalised with gold-filled engraving and detailing, a signature touch that’s become deep- ly loved by the brand’s community. Whether gifted or chosen for your- self, a Florietta brush carries a sense of sentiment and keepsake value, turning a daily ritual into something a little more special. Florietta remains guided by qual-


florietta.com.au


ity, intention and thoughtful design, creating pieces made to accompany you through many chapters of your hair journey, and to care for your hair throughout life.


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IBSACARE15


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