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New Year, New You
Promotional Content • Saturday 10th January 2026
Invest in a lifetime guarantee
The Darn Tough promise: your socks, guaranteed for life
In 2004, confident that its knits were ultra-durable, Darn Tough promised its socks would last forever. Over 20 years later, the Vermont-based brand is still making good on that prom- ise. If you can wear out its socks, the company will replace them for free. You might spend your whole life trying and never come close. But if you do end up putting a hole in these socks, they’re guaranteed for life for a reason.
LEAVE A SOFTER FOOTPRINT Nobody ever outsourced anything for quality, and neither will Darn Tough. By knitting a tougher sock that liter- ally lasts forever, the company hopes to reaffirm that quality — not quan- tity — matters most. A more durable product also means fewer disposable goods. Darn Tough uses three basic ingredients when knitting socks, and that’s it.
MERINO: THE NATURAL CHOICE Odds are you’re wrong about merino wool. It isn’t itchy. It isn’t hot. And it
sure isn’t the stuff your grandma’s sweater is knitted with. No, what Darn Tough uses is better — naturally durable, too. Using silky-soft merino wool, these socks keep your feet com- fortable and dry, help fight blisters, reduce odours and ultimately keep your feet fresher for longer. Wise up and tell your friends.
A NEW WORLD RECORD Fifty-five days — that’s how long somebody wore a pair of Darn Tough socks without washing them. It’s a testament to the greatness of merino wool and the brand’s superior knit. Tink you can beat it?
Enter to win socks for life. Scan the QR code. Valid until 1 April 2026
E:
support@darntough.uk darntough.uk
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