SUPPLIER ARTICLE
GOOGLE MY BUSINESS IS YOUR NEW FRONT DOOR — HOW DOES IT LOOK?
Let Google do the work for you when it comes to attracting new diners
F
ifty per cent of all searches are ‘no click’ searches, meaning that when someone does a search on Google, half of people
find what they’re looking for without even needing to click on your website. Google is constantly adding new features
to Google My Business (GMB), making your Knowledge Panel – the main GMB panel which appears on the right of results pages after a search – an essential part of your digi- tal strategy. Let’s highlight some of the most prominent features available:
REVIEWS ARE KING Your reviews can influence up to 15% of Google’s local search algorithm. In other words, they help your restaurants to get found easier online, and increase conversion by providing consumer feedback about your establishment. Using artificial intelligence and machine learning, reviews enable you to better understand what your customers are say- ing about your services to improve operations.
LOCATION INFORMATION From accurate addresses to keywords, catego- ries and opening hours, this information is the biggest influencer of Google’s local search
58 | Technology Prospectus 2020
algorithm (25.12%). With voice search taking more and more importance, your GMB list- ing plays an essential part of online visibility.
WHAT’S ON THE MENU? Google looks for photos of menus within hos- pitality listings, so make sure your custom- ers can find your menu and see what’s on offer. Furthermore, the ability to book a table directly through your GMB listings, find direc- tions, call and see your menu is all possible to increase bookings, and look so much better to people searching than blank listings.
“Your reviews can influence up to 15% of Google’s local search algorithm”
ASK THE QUESTIONS, GET THE ANSWERS
People can ask questions about anything and, just like with your reviews, it looks so much better for your branding if you ensure they’re answered, by other patrons or yourself directly. It’s essential that large restaurant groups ensure their listings are accurate, are full of content and information, and are readily available when people are searching. Through
Reputation.com’s platform, the world leader in online reputation management, you are able to influence 78% of Google’s search algorithm. In 2019,
Reputation.com launched new Managed Services for Google and our experts are here to help large operators make the most of Google products.
Speak with
Reputation.com today to discuss how your restaurant group can thrive online and be found, chosen and experienced. Email
contact-uk@reputation.com or call 0800 066 4781 quoting ‘The Caterer’ for a discussion
www.thecaterer.com
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