SUPPLIER ARTICLE
HOW EPOS SYSTEMS ARE REDEFINING PERSONAL RESTAURANT EXPERIENCES
Today’s customers want a personalised service and they want it fast – and your systems need to be able to cope with peak-time orders
a way to quickly enter customised orders at scale. A simple goal – but anyone who has worked behind a busy counter knows just how tricky it is to find that fast and feature- rich sweet spot.
A robust electronic point of sale (ePOS) system like Lightspeed Restaurant was Cantina Carnitas’ answer. Attempting to track so many custom orders on pen and paper would have trapped it under a growth cap, but thanks to Lightspeed’s flexible menu options with built-in modifier functions, growth is within reach for Cantina Carnitas; if a cus- tomer wants it, its ePOS helps it serve them quickly and accurately.
“The majority of diners make decisions on the fly. Are your restaurant’s systems in a position to help you cater to their needs?”
INCREASE PERSONALISATION WITH CUSTOMER DATA Grumman 78 sits in a repurposed fire station in one of Montreal’s trendiest neighbour- hoods. Personalised service helps Grumman stand out in a saturated market, so it leverages Lightspeed’s built-in customer profiles to save relevant guest information and tailor its service and recommendations to their preferences. Optimising customer experience goes
D
iners want more – more experiences, more personalisation and more con- venience. When guests come to your establishment in person, what are you doing to optimise their dining experience? Quickly reacting to meet your guests’ expec- tations is very important, but more than that, you need to be proactive, ready and flexible. The majority of diners make decisions on the fly. Are your restaurant’s systems in a position to help you cater to their needs?
OFFER GREAT SERVICE AT SCALE The town of Hitchin is home to Cantina Carnitas, one of England’s best Mexican street food spots. With a focus on customised burri- tos and quick, personalised service, it needed
42 | Technology Prospectus 2020
beyond personalisation, though. If an ePOS is helping power your restaurant, it’s gather- ing data on your restaurant too. What dishes are selling best? What hours of the day are you bringing in the most revenue? Get the most out of every dine-in experience with con- crete sales data that makes sure you have the right amount of staff to provide personalised service, even during peak business hours. Make your mark, impress your diners,
and don’t forget to leverage your ePOS. Take advantage of everything it has to offer to make your customer experience unforgettable.
Restaurant ePOS
www.thecaterer.com
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