SUPPLIER ARTICLE
HOW TO IMPROVE YOUR GUEST EXPERIENCE WITH BIG DATA
When you know what your guests want from your hotel’s online network, you can tailor your offer to fit their needs
Your ability to meet those expectations is the key to having guests who come back, and more and more hotels are turning to complex analytics solutions for clues about how to keep their guests happy.
Y
The answer lies in what is called ‘Big Data’ – a collection of digital information from your hotel that can provide you with guest and business insights. Big Data has the potential to make your life a little bit easier, enabling you to go above and beyond your guests’ expectations. Hoist Dashboard, a portal provided by
Hoist Group, gathers relevant data from all areas of your business in one place. Data that you can distil into conscious decisions and that allows you to focus your marketing, save time, reduce costs and improve your service for your guests. Sounds complicated? It doesn’t have to be! In fact, you can pretty much summarise it in two steps.
36 | Technology Prospectus 2020
our hotel welcomes numerous guests every year and each one of them checks in with their own set of expectations.
“Big Data has the potential to make your life a little bit easier, enabling you to go above and beyond your guests’ expectations”
STEP 1 – UNDERSTAND YOUR GUESTS Big Data allows you to learn more about your guests through different variables. Really get- ting to know your guests has profound impli- cations for your business and can help you answer vital questions, such as: Who are your guests? What do they like? Which facilities are they using? This information will then help you accommodate your guests’ every need.
STEP 2 – ADAPT AND EVOLVE Once you’ve identified your guests and their needs, you can start focusing on adapting your business to suit their expectations. “Which TV channels are most popular?” “How much internet bandwidth is used during peak times?” “Which devices are
guests connecting with?” Hoist Dashboard can answer all of these questions. With a deeper understanding of your guest’s needs, you can adapt your services to make your guests even more content – and save money doing so.
www.thecaterer.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
