SUPPLIER ARTICLE


“Your mobile app should be putting your data into a holistic view. We believe that acquisition and CRM should be driven from the same holistic view of your guests. If not, your hotel is wasting time, money and opportunities”


I


n a world where we’re exposed to hundreds of marketing messages per day, it’s the guest relationship that creates loyalty and generates


revenue. A mobile app is pivotal to delivering a better guest experience by creating significant savings and increasing the number of high life- time-value guests… but where should you start? Stephen Barr, managing partner at Noetic Mar- keting Technologies, explains what you should look out for when choosing your mobile app.


CHECK-IN/CHECK-OUT


A check-in/check-out system completed through a mobile device is a huge benefit for the guest, but it’s also great for the hotel. By introducing digital keys with intuitive room allocation, your guests can avoid queues at the front desk and you can reallocate staff to other areas.


52 | Technology Prospectus 2020


BOOKING MANAGER


A booking manager means that guests will have the ability to make and man- age their bookings and invoices within the app. This is convenient for the guest, but it’s also great for the hotel as it means that these bookings are invisible to third parties, such as OTAs.


PRIVATE RATES


Private rates are the secret strat- egy to success. Guest data, retrieved through the app, should be used to predict when each guest is likely to return. When a guest falls out-


side of the prediction window, it’s time to offer them a private rate to drive conversion. This is easily


www.thecaterer.com


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