SUPPLIER ARTICLE
EIGHT WAYS YOU CAN BRING TECHNOLOGY TO THE TABLE
When it comes to getting to know your diners, it all comes down to the data. Here’s how to collect vital information to keep them coming back
T
echnology has become a fixture of the dining landscape. It has made it easy for customers to find you, to book
reservations and share their experiences with the world. But what’s in it for you? Customers have their tech, but where’s yours? Technology helps restaurants stand out
from the crowd. It puts operators in front of a guest at the moment they’re inspired to look for a bite to eat, and it keeps them coming back like seasoned regulars, no matter how long it’s been since you saw them last.
There are, in fact, eight critical technology
touch points during the customer journey that present opportunities for you to get to know your diners better through data collection. Use them wisely and you’ll create even more memorable experiences that keep customers coming back.
1. STAND OUT IN DISCOVERY AND BOOKING Ninety per cent of UK diners research a restaurant before choosing to dine there. Make sure you show up on their search results.
2. OPTIMISE YOUR RESERVATION BOOK Sixty per cent of online restaurant bookings are done on smartphones. Ensure your booking software is mobile-friendly.
3. MANAGE YOUR WAITING LIST AND WALK-INS Fifty-one per cent of UK customers report
12 | Technology Prospectus 2020
www.thecaterer.com
“Sixty per cent of online restaurant bookings are done on smartphones”
having an eating out experience ruined as a result of queuing. Be part of the other 49%.
4. OFFER WI-FI
Let your customers do your advertising for you by making it easy and free for them to share their meals on social media.
5. INTERACT AT THE TABLE When the bill comes, we’d all like it to be frictionless. Companies are able to simplify the traditional payment process by providing fully integrated electronic bills direct to a guest’s smartphone, enabling them to view, split and pay the bill themselves.
6. MANAGE THE FLOOR SevenRooms’ seating algorithm helps you turn tables faster, and its groundbreaking Amazon
Alexa integration uses voice technology to improve service with on-demand data.
7. SOLICIT REAL-TIME REVIEWS Companies like Yumpingo let customers review their experiences while they’re paying the bill.
8. STAY IN TOUCH Never let them go – not without saying goodbye. Keep in touch after their visit with a sophisticated marketing programme that segments your customers and keeps them coming back for more.
Most valuable of all, each of these touch points is an opportunity to collect vital data that gets you closer to your customers. You’ll learn more about what they like and uncover new ways to deliver personalised experiences and marketing that keep customers coming back. SevenRooms provides the technology that empowers operators to own their data and create direct and personalised relationships with guests. The company’s operations, marketing and guest engagement solution boosts revenue and enables personalised service and marketing.
Get in touch with SevenRooms today: email
sales@sevenrooms.com, call 020 3870 3816 or visit
www.sevenrooms.com/uk
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