“Operators should be thinking about other ways to engage digitally, not just the default for mobile


ordering, which is an app” Daniel Rodgers, Qikserve


could prove costly,” Cornhill says. “These are all services that your provider should be able to accommodate.” At Qikserve, most product development is going into the back-end of the platform, which is where the team feels they can solve the biggest operational and technical challenges around digital ordering – particu- larly managing content. “What you’re seeing is with multiple ven-


dors – even if it’s just, say, a mobile app pro- vider, Uber Eats and Deliveroo – businesses are starting to have to manage digital content in many places and that can obviously lead to errors when your menu is potentially differ- ent in two different places,” Rodgers explains. “Managing data flow across back-end systems is by far one of the biggest challenges, so that’s where a lot of our investment is going now, trying to make it as seamless as possi- ble for brands to come on-board with digital ordering. If you can get the data in the right places, you can personalise the experience for the guest.”


www.thecaterer.com Technology Prospectus 2020 | 27


▲


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60