THE MOST CONNECTED RESTAURANT MARKETPLACE SUPPLIER ARTICLE
Bookatable leads more than two million diners to empty tables every month, helping restaurateurs manage their business, from organising the restaurant floor to unique marketing opportunities
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ookatable is Europe’s leading and most connected restaurant marketplace, pow- ering more than 15,000 restaurant cus- tomers and taking millions of bookings each month. We bring restaurants new diners, helping them to grow their business in our dynamic restaurant marketplace. We help restaurateurs manage and fill their tables. Restaurants can put their own stamp on our technology, taking online reservations via a customisable booking calendar on their own website, so diners can book 24 hours a day. Our award-winning cloud technology helps restaurants manage their bookings and res- taurant floor, and to successfully fill tables when needed. We deliver more than two million diners each month to our restaurant partners from online reservations. Bookatable is unrivalled in the marketing and promotions we offer to our restaurant partners. We provide unique and innovative ways to attract diners to more than 100 online campaign pages including Feast on London, dine for under £20, free drink on arrival, unique dining experiences and Free-Flowing campaigns – the latter of which is itself sup- ported by online and offline advertising. Of our promotions, 97% do not include dis- counts, such as our unique, curated restaurant
10 | Technology Prospectus 2019
“All of our promotional activity generates 70% new diners to restaurants; many of which are at no cost to our restaurant partners”
offerings: Star Deals. Our marketing reach is extensive, with more than 1.2 million hungry subscribers to our newsletters. All of our pro- motional activity generates 70% new diners to restaurants; many of which are at no cost to our restaurant partners.
The marketing that Bookatable and its part- ners offer increases incremental bookings at times when a restaurant is less busy, allowing restaurants to specify the time diners arrive. This helps restaurants provide a better service and all-round experience for diners. Capturing booking data in a GDPR-com- pliant way allows restaurants to analyse past
performance and assist with forecasting, as well as recognising and acknowledging your regular diners.
Bookatable is unique in that we provide our restaurants with diner data, such as email addresses, allowing restaurants to customise and personalise their own marketing and newsletters. In this smartphone age, more than 70% of
online bookings are made on a phone or tablet so, we’ve made all our services fully mobile opti- mised. Our Bookatable mobile app allows din- ers to discover and book restaurants on the go. We turn mobile and web-browsing diners into brand-new bookers, with an average of 50% of diners being new to our restaurants. We increase restaurants’ reach on social net- works by adding a booking calendar on their Facebook page, allowing diners to book and share reservations with friends.
Other platforms are also developing inte- grated booking technologies, with Bookat- able reservations being available within Apple Maps and Instagram. This allows restaurants to turn pictures, posts, shares, tags into diners – a real plus for our customers.
This free integration connects restaurants and diners to help create great dining expe- riences, reinforcing our position as the most connected restaurant marketplace.
www.thecaterer.com
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