WHAT TO LOOK FOR WHEN CHOOSING A MOBILE APP
FOR YOUR HOTEL
www.wearenoetic.com • 020 3370 4176
done through push notifications and email segments, removing friction for you while providing exceptional value to your guest.
PREMIUM WIFI Free WiFi in hotels is par for the course, but a premium service that connects the moment you step into the hotel is a bonus for everyone. Guests want a fast connection, so by tying your WiFi offer into the app bundle, you’re encouraging guests to download the app, giving you a direct connection to them. Additional services could include the ability to add food and drink to your room bill or make table
reservations
at the touch of a button. All of
these small touchpoints create a profile of your guest and will help you to determine their behavior on their next visit.
VALUABLE DATA
While delivering excellent customer experi- ences should be at the forefront of your strategy, one of the main reasons to invest in an app is to gather data. The collection of data should be your number one business incentive because it provides the opportunity for opera- tional savings and the chance to person- alise your offering. The additional net value delivered from a bespoke guest relationship can be transformative for hotels of all sizes. At Noetic, we believe that acquisition and CRM should be driven from the same holistic
view of your guests. If not, your hotel is wast- ing time, money and opportunities. Your best guests are those who return reg-
ularly, delivering a higher lifetime value and lower cost per acquisition. An app can collect data and use it to transform the way you execute your direct targeting. The data intelligence plat- form behind it can predict whether the guest is likely to return, when that will happen and what kind of booking they will make. This informa- tion can be used to inform all CRM initiatives. Today’s guest expects a lot more than a
sunny disposition at the front desk – they want a travel experience that’s quick, easy and simple, every single time. By creating an expe- rience that makes your guests’ lives simpler – with everything they need in one tidy app – you’re converting that one-off booker into a high lifetime-value guest.
Technology Prospectus 2020 | 53
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