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DOMOTEX COLOUR THEORY 44


2016, they presented Serenity (designers will know it as Pantone 15- 3919) and the Rose Quartz we knew as Millennial Pink and designers recognised at the time as Pantone 13-1520. The process is lengthy and exhaustive. The forecast team consider


everything from the social to the organised: from what’s trending on Instagram and what’s strutting down the catwalks to how international events will shape our senses. World Cup in Qatar? How will the sights and sensations we see there impact our mood? What can we learn from the indigenous colours we’ll be exposed to? Laurie Pressman, vice president of the Pantone Color Institute, has described it as “a process that requires a lot of thoughtful consideration. It’s a culmination of all the work that the team does and helps to not only inform this selection, but all the colours that go into our broader colour trend forecasting”. Executive Director Leatrice Eiseman explained this psychosocial analysis in an interview with Vogue magazine: “We will ask what is happening in socio-economic terms in the world to make sure that we pay attention to what the public at large is telling us, what their needs are, what their hopes are... with that information gathering, we can do our homework and come up with an intelligent analysis that enables us to decide on the colour.” Essentially, 2020 was all about


what Pressman described as “collectivity”, a theme that is unlikely to change any time soon, given the likely Covid legacy issues. The 2021 research began during the early stages of social change as attitudes were already beginning to adapt from the hustle and bustle of life to a slower, more thoughtful, pace. The Illuminating aspect of Yellow is signifi cant. It highlights the positive side of a colour with darker connotations – from cowardice to jaundice – by extolling its links to the likes of sunshine, spring, sunfl owers and daff odils - the victorious Tour de France jersey. In colour psychology, grey can also carry negative connotations, in particular, those related to depression and loss. But an “Ultimate” grey can do nothing other than convey authourity. It’s also about


QU TE


Leatrice Eiseman | Pantone BACK TO CONTENTS DOMOTEX MAGAZINE 2021


dependability - just take a look at the Apple Inc branding. The Pantone standards were introduced in 1963 by Lawrence Herbert, an American chemist, who decided to develop a system to not only standardise colour, but specify the precise formula for each shade. It was a way of ensuring a colour remained consistent, immune to, for example, the changing light. Pantone – literally, all colour – began life as a printing company specialising in colour charts for fashion designers and the chemical industries. Herbert recognised issues facing creative industries, from its designers, to


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