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updated functions and a wide range of new and enhanced features. And, given the pace at which all this change had to take place, what emerged was an impressive tool. Apart from live streaming, booth and factory tours, webcasts, and product webinars, the GFC platform now off ers four global meet-ups within its Global Flooring Festival, linking fl ooring professionals from China and abroad with international brands through a series of video matchmaking sessions. Its fi rst event was concluded in December 2020, focusing on


the Asia-Pacifi c region. The second, that was scheduled to run from January until the end of February 2021, focused on the European fl ooring market while the third major stop running throughout March was designed as a global one. Finally, for April and May 2021, fl ooring professionals can focus on the North American market, and meet industry players from the USA and Canada. Another new feature is the Online Advertising Agency tool, ideal for brands that want to promote their products online but lack the necessary expertise or specialist knowledge. Through this feature, fl ooring brands can select their own social media


promotion program and get more exposure in Chinese platforms such as Tencent, WeChat and Toutiao, as well as the international ones such as Facebook, Twitter and Instagram.


FOR MORE INFORMATION domotexasiachinafl oor.com


DOMOTEX MAGAZINE 2021


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