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DOMOTEX ADVERTORIAL


CEO HARLAN STONE FACES FIVE QUESTIONS ON LEADERSHIP AND CORE VALUES


A FAMILY AFFAIR


HMTX Industries experienced the best and worst of 2020,


from having to navigate its way through a pandemic to winning awards and seeing products thrive in a changing market


HMTX comprises a small family of brands - Halstead, Metrofl or, Teknofl or, Aspecta and Vertex. But last year meant looking after not only their interests, but a far bigger family of dedicated staff and loyal customers, as CEO Harlan Stone explained.


DOMOTEX : First of all, the past year has probably been one of the most challenging on record. What did you, as a business, learn from 2020? We learned that there are new ways to work and to connect. It allowed us to expand our reach and increase our impact. We learned that people care more about their homes when they spend more time in their homes and that “emotional connectivity” is like a bank account: after years of making deposits, you can make withdrawals, but that doesn’t mean you can stop making deposits forever. There is a need to get back to face-to-face meetings. Human engagement is critical and is not achievable via Zoom or any other virtual meeting platform.


DOMOTEX : You’ve done a considerable amount in terms of COVID responses. How has that helped? Communication is a critical element of leadership. As the leader of HMTX Industries, I have a responsibility to make sure our team remains informed and united and that we all know we share a common purpose. This is more diffi cult in a time crisis, such as during COVID-19 pandemic when in- person meetings are not possible. I spend a lot of time and energy connecting with our team, reassuring them that we will make it through this stronger than we were before. One way of showing my personal and corporate


commitment was distributing face masks, including KN-95, to all domestic employees that they could share with family and friends. More importantly, we all pulled together to be productive members of our extended communities by helping others and are committed to expressing our compassion in real and rewarding ways. This really helped us stay together.


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