4 5 2 3


A Millennials Effective reading 1 In groups. Discuss the questions about young people and the internet.


a What do you understand by the term ‘millennials’? b Do you have online friends in other countries? If so, what do you do or discuss together? c In what ways do you think the internet brings young people around the world together?


In pairs. Imagine you have been asked to do some research for a class project on the topic ‘Is the internet creating a global youth culture?’ You have found six possible articles online that may help. Look at their titles and rank each article.


1 = this looks like it could be very useful 2 = this might be useful, it’s hard to tell without looking at the article 3 = this probably won’t be very useful


a Millennials and mobile technology b Seven global brands millennials everywhere adore c Are millennials creating a global culture? d Reaching millennials through pop culture e Television, the internet and popular culture f Are millennials changing work culture?


5 Read the article quickly. Answer these questions.


a Is the article useful for your research described in 2? b Which title in 2 (a–f) goes with the article?


T 58


he generation known as millennials or Generation Y has, like all generations, somewhat fluid boundaries. A common definition is those


who were born between 1980 and 2000, though some sources push the frontiers back as far as 1977 at one end, or 2004 at the other. Nevertheless, no matter how you choose to define it, there is widespread agreement about two things: millennials make up the largest generation alive, and they are all digitally literate and highly connected.


The current world population comprises 1.8 billion millennials – more than a quarter of the seven billion people alive today – a large percentage of whom live in India, China and South East Asia. This generation has never known a world without the internet and


English for the 21st Century • Unit 4 FOCUS Effective reading


When reading in an academic context, follow these steps to read and use your time effectively.


• Be clear about your objectives – what do you hope to get from the article or text?


• Skim read the text by moving your eyes over it quickly to get a general idea of what it is about and if it meets your needs.


Expression


• Use the title to predict, in general terms, what the text will be about.


• Think about specific information you need, e.g., facts, dates, statistics. Scan the article by reading quickly until you find relevant information.


• Read closely – slowly and word by word – to understand the details.


much of their lives is spent online. This phenomenon is not confined to specific regions; a 2013 survey of millennials in 27 countries on all continents found that 76% of millennials own a smartphone and spend, on average, six hours a day using it. In some parts of Sub-Saharan Africa, mobile internet access is more common than having electricity at home, and many people who have hardly ever seen a television set are parents to children who are connected to the world via their smartphones.


Given the role of the internet in their lives, governments and global organizations are starting to ask if millennials are creating a global culture. Are they really transcending national and cultural borders and becoming more similar? What passions and worries do they have in common?


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