FIGARODIGITAL.CO.UK
UPFRONTS
UPFRONTS KEY LEARNINGS
Between September and
December 2013, we were joined by more than 50 speakers from some of the UK’s most forward-thinking brands and agencies for our weekly seminars at the Hospital Club in London’s Covent Garden. Here are some of the things we learned
YOUR SOCIAL STRATEGY IS ONLY AS GOOD AS YOUR CONTENT STRATEGY.
Simon Jenkins, Red Rocket Media, Social Media Seminar
JAY COOPER, BLOOM WORLDWIDE, SOCIAL MEDIA SEMINAR
NEWS, VIEWS, STATS AND INSIGHT
40%
%
40% OF EMAILS ARE NOW OPENED ON MOBILE DEVICES.
Shawn Myers, StrongView, Digital Health Check
UNDERVALUED BY 12-30 per cent WHEN ATTRIBUTION IS BASED ON last-click MODELS.
Facebook ads ARE
Karl Knights, Kenshoo, Multichannel Seminar
What makes a social media influencer? CREDIBILITY, REACH & STYLE.
46% OF MOBILE WEB USERS ARE
WEBSITE THEY HAD trouble accessing FROM THEIR PHONE.
BEN SEVEN, YARD DIGITAL, MOBILE SEMINAR UNLIKELY TO RETURN TO A
An online search for Lilly Collins, daughter of Phil, generates a one in seven chance of landing on a site that’s tested positive for spyware, adware, spam, phishing, viruses or malware, making her McAfee’s most dangerous celebrity of 2013
Introduction, Search Seminar It’s the year marketing
TO FIND OUT MORE ABOUT FIGARO DIGITAL SEMINARS OR TO REGISTER FOR YOUR CHANCE TO ATTEND GO TO
FIGARODIGITAL.CO.UK/SEMINARS.ASPX
8 issue 20 january 2014
‘youtility’ – a term coined by author Jay Baer – gains ascendancy. Tagline: “Marketing so useful, people would pay for it.”
AS PREDICTED 6
2014 It’s the year the tech-lash
starts to bite as users start wondering who’s in charge: them or their devices?
7
It’s the year consumers become less willing to share personal data.
8
Wearable tech and machine-to-machine
computing (‘the internet of things’) become a reality – as do arguments about cyborgs, ethics and intelligent shoes.
9
It’s the year marketers stop talking about big data and
start focusing on the things they know and can act on – now.
10
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