FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: MEC & PARAMOUNT Agency: INNOVID
‘Madagascar 3’ was
Brand: INVESTEC ASSET MANAGEMENT Agency: BOX UK
Investec Asset Management’s
digital team asked Box UK to research and audit their nine existing websites (one global, eight regional) and identify potential UX improvements. Box UK’s consultants undertook
stakeholder workshops and interviews, end-user surveys, an analytics review and competitor reviews. These insights were consolidated into user stories, which described requirements. With a clear vision of who they were designing for, Box UK worked on the site’s structure and UX redesign. Through the consultancy phase
Investec Asset Management was provided with an accurate view of who their users were and validated sitemaps detailing how the new site should be structured. Box UK’s consultants continued to be involved through the project’s lifecycle, ensuring the continuity of research and UX insight through to the fi nal deliverable. fi
garodigital.co.uk/case-study/investec- asset-management-ux.aspx
Brand: SNOW + ROCK Agency: SLI SYSTEMS
Snow + Rock’s previous site search function
did not provide the features needed to help customers fi nd products easily. SLI Systems were engaged to improve the site’s search functionality The original site search platform was replaced with SLI Systems’ Learning Search. New stock- checker and quick view functions were also integrated into Learning Search. “As we continue to add new features and
enhance site usability, we’re confi dent the SLI team will work with us to integrate those updated features into our site search,” says David Kohn, Multichannel Director at Snow + Rock. fi
garodigital.co.uk/case-study/snow-and-rock-search. aspx
released during the 2012 summer blockbuster season. MEC and Paramount approached Innovid to develop an interactive digital experience that would build anticipation and drive ticket sales.
Division 13 developed
creative assets and Innovid used its inRoll format to deliver this content to fans. The units were segmented to engage a range of demographics. Each unit provided fans with tailored content, videos, trailers, games and a dynamic cinema locator. Customers could select their preferred cinema and screening time within and purchase through an online ticket seller. This shortened the sales cycle and added extra value for customers. fi
garodigital.co.uk/case- study/
madagascar.aspx
26 issue 20 january 2014
DREAMWORKS ANIMATION / PARAMOUNT
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