FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: SUPERCASINO Agency: ABSOLUTE DIGITAL MEDIA
SuperCasino.com were keen to
make their TV casino’s online presence as strong as its offl ine presence. SuperCasino is the longest running and most popular online TV casino in the world but didn’t rank within the top 100 search positions for the majority of its keywords prior to working with Absolute Digital Media.
The agency took a natural
approach to SEO and delivered a diverse content marketing strategy. Absolute Digital Media created press release material about industry trends and produced entertaining infographics. They distributed blogs through relevant third party sites. In four months, SuperCasino’s non- branded organic traffi c increased by 77 per cent. fi
garodigital.co.uk/case-study/super- casino-and-jackpot-247.aspx
Brand: HARPERCOLLINS Agency: THE BIG SHOT
‘Allegiant’, the fi nal instalment
in the ‘Divergent’ series of novels by bestselling author Veronica Roth, was released by HarperCollins in the autumn of 2013. The Big Shot was asked to promote the release, boost engagement and drive click- throughs to the point of purchase. The Big Shot decided to create engaging shareable content, identify ‘gatekeepers’ to target audiences and generate conversation across target media. It entered into a partnership with YouTuber Fleur De Force who has a large teenage following. Fleur reviewed ‘Allegiant’ and fi lmed a giveaway video which she posted on her channel, which has over 370,000 subscribers. Video promotion for the book
Brand: AGENT PROVOCATEUR Agency: LEAPFROGG DIGITAL MARKETING
Lingerie and nightwear brand
Agent Provocateur appointed Leapfrogg to improve its digital presence and increase customer acquisition. Leapfrogg provided Agent
Provocateur with a comprehensive 12 month campaign planner covering its website, content, PR and social. Using the planner, Agent Provocateur can
assess the right time to build links to maximise seasonal value across its product range and develop content accordingly. A key objective for Agent Provocateur
was to ensure its online, content and PR teams were integrated. To aid this, Leapfrogg analysed the structure and skill-sets within the organisation, identifying means by which employees could work smarter. fi
garodigital.co.uk/case-study/ agent-provocateur.aspx
delivered over 18,000 targeted views and more than 200,000 impressions. ‘Allegiant’ has gone on to become a bestseller in the ‘young adult’ category. fi
garodigital.co.uk/case-study/ allegiant.aspx
22 issue 20 january 2014
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