FIGARODIGITAL.CO.UK AL.CO.UK
UPFRONTS
SHARE VALUE The move among millennial consumers towards a ‘sharing economy’ which values
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access over ownership. Evident in sectors as diverse as automotive (Liftshare), travel (Airbnb) and household goods (Freecycle).
BRAND.ME The curated – and sometimes created – social media
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persona cultivated by users online and promoted among their own networks. How can marketers attract the
attention of users who are already busy marketing their own favourite brands – themselves?
JOMO After FOMO (‘fear of missing out’) comes its digitally detoxed corollary, the ‘joy of missing out.’
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THE PARADOX OF CHOICE Coined by US psychologist Barry Schwartz in 2004, the notion’s
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undergoing a revival. Freedom and autonomy are necessary for
happiness. But excessive choice may hamper decision-making, limit happiness and lead to fewer rather than more sales.
WHAT’S THE BIG IDEA?
10 things thought-leaders are thinking about
SHOW ALL HISTORY Diary apps enable users to record, share and tag every moment of their lives via their smartphone. Clip cameras and lifeblogging apps can automatically
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take a picture every 30 seconds. Past, present and future collide as we create our own permanent records.
DO IT YOURSELF The move, 6
already well underway, towards an economy where consumers are
responsible for processing their own purchases, online and in-store. Empowering? Or a risk to retail by making users perform tasks they’ve already paid someone else to do?
27% %
27% OF ALL EMAILS SENT ARE NOW READ VIA MOBILE DEVICES. CUSTOMER TESTIMONIALS HAVE THE HIGHEST EFFECTIVENESS RATING FOR CONTENT MARKETING, AT 89%.
SOURCE: WEBDAMSOLUTIONS 10 issue 20 january 2014
REPUTATION ECONOMICS Forget Bitcoin. Author Joshua Klein’s new book ‘Reputation Economics’ analyses the development of the internet’s most valuable currency: influence. Can you buy it? Can you forge it? How do you invest in it? And can money ever buy your brand love?
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LOST POST Three quarters of online users do not Tweet, post, share, ‘Like’, comment or pin on social media. They are the internet’s silent observers.
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They don’t want to talk to you. But that doesn’t mean they’re not listening.
WARDROBING In a cash-strapped 9
economy, the practice of buying a new garment, wearing it for a night out and then returning it. One in six women have done this.
INSTANT NOSTALGIA In an 10
accelerated age, there’s a new longing for the certainties of the recent past. Microsoft, Lego, Guinness and Jack Daniel’s are among the brands mining recent cultural memory.
Currently demonstrated in the 1990s revival and a hipster predilection for analogue tech.
HASHTAGS OF 2013 #GOLDENTWEETS #SUPERBOWL #ROYALBABY #SFBATKID #OSCARS
MOST POPULAR
#BOSTONMARATHON SOURCE: TWITTER
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