FIGARODIGITAL.CO.UK
Brand: TRANSPORT FOR LONDON Agency: WE ARE EXPERIENCE
With more people using
Brand: THE PRESS ASSOCIATION Agency: NEW BRAND VISION GROUP
New Brand Vision Group was asked to
Brand: MONARCH AIRLINES Tech company: SITECORE
Monarch Airlines receives
over fi ve million visits per month to its English and foreign language websites and wanted to ensure that its website helps customers to fi nd their fl ight as easily as possible. Previously, Monarch relied on
limited internal web development resources to make basic changes. So when updating its web offering it adopted Sitecore’s Web Content Management System. This has made it easy for non-technical users to update the site, with strong workfl ow rules in place to ensure standards are maintained across the website. Sitecore also allows
Monarch access to data on individual customers, based on previous site activity or the digital footprint of a new user. This helps Monarch deliver personalised content. Sales conversions have increased by fi ve per cent since the website update in March 2013. fi
garodigital.co.uk/case-study/ monarch-airlines-customer-
experience-platform.aspx
create a new website showcasing the breadth and depth of the Press Association’s product and service offering. The challenge was to consolidate the thousands of pages of content on the Press Association’s existing site, making it easier to navigate. The crucial caveat was that the news agency’s unbranded search rankings were not to take a dramatic downturn as a result of this consolidation. The site New Brand Vision Group delivered
achieved those aims. It is also integrated with Decibel CMS and Decibel Insight, so it is possible to analyse the site’s usage and respond to user behaviour in real time. fi
garodigital.co.uk/case-study/press-association.aspx
TfL’s site on more devices than ever before, it was vital that the new digital service would work effectively on phones, tablets and desktops. we are experience built the site as a responsive/fl uid hybrid based around three scaling columns so it would neatly fi t onto any screen on any device. we are experience’s approach to the ‘mobile fi rst’ site drew on lean UX principles. They sketched out concepts and ideas around structure, navigation, interactions, functions and content. They conducted lab and guerrilla testing which allowed them to quickly learn what was working and what wasn’t. The motto: ‘design fast, test fast, fail fast and learn fast.’ After TfL’s updated site launched in 2013, 66 per cent of 1,856 users surveyed declared they were satisfi ed with the new site. fi
garodigital.co.uk/ case-study/ transport-for- london-journey-
planner.aspx
14 issue 20 january 2014
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