FIGARODIGITAL.CO.UK
Brand: CLOGGS Agency: VENDA
Online footwear retailer Cloggs engaged
Venda as its ecommerce solutions provider to help it develop its multichannel sales and marketing strategy. Cloggs wanted to boost brand awareness
among connected shoppers. It also wanted to deliver an optimised user experience for customers accessing its site on mobile and tablet devices. Venda’s responsive web design solution provided a fast and effective way for Cloggs to obtain the mobile optimised site it was looking for.
“Just six weeks after making the change to a
responsive site, conversion rates saw an increase of 25 per cent on desktops, 35 per cent on mobile and a 65 per cent rise on tablet devices,” says Chris Thomas, Managing Director at Cloggs. fi
garodigital.co.uk/case-study/cloggs-shoes.aspx
Eyewear retailer
SelectSpecs started working with Sleeping Giant Media in July 2012. SGM’s brief was to increase relevant traffi c to SelectSpecs’ sites. They also wanted to reduce initial PPC costs and improve cost-per-order. The fi rst step was to restructure
SelectSpecs’ PPC accounts as the focus keywords were too broad. A large number of themed accounts were created to target more specifi c keywords. SGM continually monitor keyword relevance with constant search query reporting.
20 issue 20 january 2014
Brand: SELECTSPECS Agency: SLEEPING GIANT MEDIA
SGM utilised responsive bid management to monitor where SelectSpecs appeared. The competitive prices of SelectSpecs’ products means that they don’t always need to have the top ad position. SGM also used targeted ad copy that improved its quality score and reduced click cost. PPC traffi c for SelectSpecs has
increased dramatically since they brought in SGM. Over a six month period, the number of transactions being made on the SelectSpecs site rose by 113 per cent. fi
garodigital.co.uk/case-study/ selectspecs-ppc.aspx
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