FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: AGATHA CHRISTIE LTD Agency: TANGENT SNOWBALL
Agatha Christie Limited
partnered with Tangent Snowball to introduce the work of the world’s bestselling author to a new generation. The target demographic spends a lot of time on social networks, so it made sense to develop the brand’s social media presence. Tangent Snowball conducted a social media audit which identifi ed the topics most likely to engage potential readers in online conversation. The audit revealed some unexpected insights and conversation topics. This research formed the basis of Agatha Christie Limited’s social media strategy. The campaign succeeded in engaging fans on social media. New content - such as a Facebook post about 1920s hats which generated 3,357 ‘Likes’ and more than 300 shares - helped introduce Agatha Christie to a younger audience. fi
garodigital.co.uk/case-study/ agatha-christie-limited.aspx
Brand: SCRIBBLER Agency: BROWSER MEDIA
Browser Media was
briefed by Scribbler, manufacturers of personalised greeting cards, to develop a digital campaign for spring 2013 that would increase brand awareness. Browser Media opted for
an integrated inbound marketing strategy. To harness the popularity of specifi c card-sending occasions, the campaign took place over a six month period, from January to June 2013. The strategy focused on
Valentine’s Day and Father’s Day. For each calendar event there were two main focuses: on-page optimisation and online outreach. In the run up to 14
February, nine free Valentine’s Day vouchers were posted on its blog. A competition was launched at the end of January which focused on driving engagement. Using the hashtag #LoveIs, the competition encouraged consumers to share their thoughts on love. Responses were published on Scribbler’s blog, on Twitter and in a ‘Love Is’ e-book.
24 issue 20 january 2014
In the week leading up to
Father’s Day, new blogs were posted, reinforcing Scribbler’s reputation for being edgy and entertaining. “Browser Media under-
stood the Scribbler brand,” says Emily Ridgwell at
Scribbler. “They created some great campaigns which ultimately generated new customers for us. We thoroughly enjoyed working with them.” fi
garodigital.co.uk/case-study/ scribbler.aspx
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