FIGARODIGITAL.CO.UK


NEWS, VIEWS, STATS AND INSIGHT UPFRONTS Rethinking the message Back in 2010, it


was widely reported that 2014 would be the year mobile access to the internet overtook desktop. Now that we’re into 2014, it’s acknowledged that in certain sectors that shift has already happened, bringing with it a whole host of challenges and opportunities.


But then 2014 may be


the year when the future comes early. From wearable technology to neuromarketing and machine learning, from the narcissism (or is it self-celebration?) of the selfie to ‘present shock’ – writer Douglas Rushkoff’s term for an electronic world in which everything happens at once – digital is now the dominant medium. For marketers, that means rethinking the message. According to NewsCred, between 20 and 30 per cent of total marketing budgets are


now spent on content. Personalisation, an emphasis on data-driven content and the erosion of traditional distinctions between channels are all likely to shape the coming year. What were once outlying technologies are now firmly in the mainstream. We wanted to find out


what Figaro Digital readers see as the biggest challenges of the coming year. On this page are some of your responses from our recent seminars and conferences.


WHAT’S YOUR


BIGGEST MARKETING CHALLENGE


OF 2014? SEO & PPC.


MOVING BEYOND


Using our data and technical set up to


enable more.


Got something to add? Tweet yours at


@Figaro_Digital


social CRM to work for B2B. cCALCULATING


Discovering how to get WTTRIBUTION Ao n v e r s ıo n


HEN multiple DIGIT AL CHANNELS ARE AT play.


Going mobile and having an optimised, responsive site for all devices.


6 issue 20 january 2014


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68