ESSAYS
own lives. They can edit and share the footage they’ve captured over weeks, months and maybe even years. So, wearable technology is likely to
expand the horizon of available content – literally, in the case of Google Glass. How users feel about having such an intimate relationship with digital hardware remains to be seen. Privacy issues are likely to become significantly more complex, and not just in the field of user data; how will wearers of smart- specs be received at private or ticketed events such as concerts or in public places like cafes? For some, the technology heralds a glorious semi- cyborg future. For others, this is an issue to be approached with caution. Despite the fact that smart glasses aren’t expected to be widely available for some time yet, there’ve already been a number of well reported spats between wearers and those who deem the device intrusive. What is certain is that a new frontier
in technology is opening up and with it come a raft of social, business, creative and ethical implications we may not have anticipated yet.
FITNESS TRACKERS
These wearable bands collect and display data on a range of user activities including how many steps a person takes per day, their heart rate, how many hours they sleep per night and the number of calories they burn. The quantified self-improvement trend proves that it’s not just marketers that are hungry for data and the benefits it can yield.
PRODUCTS: THE FITBIT FORCE, NIKE+ FUELBAND, JAWBONE UP.
GLASSES
Augmented reality glasses allow users to read data displayed in their field of vision, record footage, take pictures, search and translate on the go. Advocates claim these headsets have the potential to radically change how we shop. Consumers wearing them will be able to use their devices to load virtual store plans, receive additional promotional offers and scan for in-depth product information simply by looking at an item’s barcode.
PRODUCTS: GOOGLE GLASS, META SPACEGLASSES.
47 issue 20 january 2014
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