FIGARODIGITAL.CO.UK
CONTENTS
marketing expert Seth Godin noted that “CONTENT MARKETING is the only marketing left.” Six years on, and with content at the heart of so many brands’ digital (and offline) strategies, we wanted to find out what Godin’s observation means for marketers now. In this issue OWEN BOOTH at REALISE tackles some of the challenges and opportunities associated with content marketing. ANDREW ROBERTS at GRAVITY THINKING delves into the relationship between content and social media. We chat to MARK TUNGATE author of ‘Adland: A Global History of Advertising’. And, with WEARABLE TECH set to become a reality, we look at the impact of DIGITALLY ENHANCED attire. Does this herald a new meaning for the term ‘SMART-CASUAL’? All this, plus the usual comment and case studies from the FIGARO DIGITAL COMMUNITY. Our CONFERENCE AND SEMINAR PROGRAMME FOR 2014 is now in place. Check out our website
WELCOME
for full details of forthcoming Thursday afternoon seminars and go to
figarodigital.co.uk/digitalhealthcheck.aspx to find out about our DIGITAL HEALTH CHECK ON 27 MARCH. As ever, let us know what you think of the magazine, find us in all the usual social spaces or just drop us a line and say hello. We want to know about the digital matters that matter to you.
JON FORTGANG EDITOR FIGARO DIGIT AL TEAM TEL 0207 870 3380 FAX 0207 226 9588 EMAIL
firstname.surname@
figarodigital.co.uk
PUBLISHING DIRECTOR Neil Argent EDITOR Jon Fortgang EVENTS MANAGER Emma Robson ACCOUNT EXECUTIVE Louisa Plumstead CIRCULATION & RESEARCH Richard De Sousa EDITORIAL ASSISTANT Eilidh Wagstaff EVENTS ASSISTANT Amy Donovan DESIGN Matthew Inman (
matt@spinning-top.com) PRINTING Warners
CONTRIBUTORS AND INTERVIEWEES Michael Barber (Communicator Corp), Owen Booth (Realise), Tunde Cockshott (Amaze), Will Collinson (ECB), Simon Douglass (Pancentric Digital), Samir El-Alami (
Lovestruck.com), Matt Evans (Pancentric Digital), Robert Goldsmith (Spinnaker), Andrew Marcus (Museum of London), Gareth Morgan (Liberty Marketing), Andrew Roberts (Gravity Thinking), Steve Rotter (Brightcove), Mark Tungate, Phil Worms (iomart Group plc)
Published by VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT THE PERMISSION OF THE PUBLISHERS.
Figaro-Digital 5 issue 20 january 2014 @figaro_digital
to Issue 20 of Figaro Digital. Back in 2008, the writer and
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