FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: GLENFIDDICH Agency: GRAVITY THINKING
Glenfi ddich tasked
Gravity Thinking with creating a virtual Glenfi ddich Malt Masterclass that would educate whisky novices and enthusiasts alike. The objectives were
to draw in consumers using exclusive content not offered by other malt brands, to promote audience loyalty and bolster long-term engagement. To achieve these aims, Gravity Thinking created video guides capturing the brand’s spirit. Gravity Thinking shot a
Brand: MAZDA Agency: EXPONENTIAL
Exponential built two
custom creatives to promote the launch of the All-New Mazda 6. They were specifi cally tasked with targeting 35 to 44-year-olds and with retargeting visitors to the All-New Mazda 6 website - so they had to distribute engaging, sophisticated and relevant content to attract the interest of their target demographics. The fi rst creative
Exponential built was an Appsnack expandable ‘Snack Bar’ ad unit for iOS tablet devices. The second was a Firefl y video engagement unit for desktop. Both executions included a video of the Mazda 6 advert, a video showcasing
28 issue 20 january 2014
the SkyActive technology contained within the car, an interactive vehicle customisation tool, a product gallery and editorial covering Mazda 6 award success and a link to the launch website. Both the app and the video engagement unit were well-received. The Appsnack ad unit had an interaction rate
of 4.96 per cent and the Firefl y video had an average dwell time of 23 seconds. fi
garodigital.co.uk/case-study/ all-new-mazda-six.aspx
collection of 90-second videos on location at the Glenfi ddich Distillery in Scotland. Brian Kinsman, Glenfi ddich’s Malt Master, explained how to ‘nose’ and taste the core range of drinks. Each main video had two or three ‘sub videos’ which allowed the viewer to delve deeper into the story. Since the videos went live they’ve had 44,118 total page views across the Glenfi ddich websites and 5,431 YouTube views. fi
garodigital.co.uk/ case-study/glenfi ddich-
malt-masterclass.aspx
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
