FIGARODIGITAL.CO.UK
CONTENTS 20 Contents
UPFRONTS p06 News, views, stats and insight
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CASE STUDIES p13 Affi liate Marketing p14 Design & Build p16 Email p19 Multichannel p20 PPC p22 SEO p24 Social Media p26 User Experience, Video
ISSUE N0.20 JANUARY 2014
THE MAGAZINE FOR DIGITAL PEOPLE IN BRANDS AND AGENCIES
CONTENT?
HAPPY or JUST
Content marketing in 2014 COMMENT, ESSAYS, CASE STUDIES, INTERVIEWS, NEWS, RESEARCH
COVER IMAGE: JOE McDERMOTT
ESSAYS & INTERVIEWS p30 Happy or Just Content? Owen Booth, Content Strategy Director at Realise, on creating content with purpose
p34 Ad Value We chat to Mark Tungate, author of ‘Adland, A Global History of Advertising’, about marketing in the digital age
p38 Making Contact with Content Experts from across the industry discuss content marketing
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p42 Making A Date With Data We chat to Samir El-Alami, Online Marketing Director at
Lovestruck.com
p46 Smart Wear Creating and consuming content in the age of wearable tech
p48 Content: The Contextual Chameleon Andrew Roberts at Gravity Thinking explains why social platforms require tailored content
IN-DEPTH CASE STUDIES p52 Back of the .Net iomart Group’s Host Your Kit campaign
p54 Across the Line The England and Wales Cricket Board’s #Rise campaign
p56 Supplier Listings p66 Figaro Digital Events Calendar 2014
42 48 3 issue 20 january 2014
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