FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: THE GEOLOGICAL SOCIETY Agency: NGOAR
As part of The Geological Society’s
website redesign, the CMS had to be rebuilt, its information architecture updated and API integrated. The aim was to optimise content to appeal to multiple user personas while keeping the UI user-friendly and increasing social engagement. Ngoar and Souk 360 collaborated to
Brand: MALMAISON Agency: EQUATOR
Equator was tasked with designing and building a new website that would personify the Malmaison brand. The team at the boutique hotel chain wanted to turn the idea of an industry standard website on its head and their ‘dare to be different’ motto gave Equator licence to innovate. Equator drew inspiration from the
fashion industry, where customers choose brands to make a statement about themselves. To make the
Malmaison site more stylish, all mentions of value and low prices were removed, along with extraneous content and functionality. Equator adopted a mobile-fi rst
approach. Each page template on the site was built at a mobile level fi rst, and then scaled up to desktop. Malmaison’s responsive website uses HTML5 which can be easily viewed on all devices. Equator’s work has seen Malmaison’s online revenue increase by 70 per cent since launch. fi
garodigital.co.uk/case-study/ malmaison.aspx
redesign and build GSL’s site in Sitecore’s CMS platform. The Geological Society wanted the new site to be accessible to all users, from school students to post- doctorate fellows. Alongside their traditional resources, they wanted to launch activities such as iPad-optimised interactive HTML5 educational games. Since launch, The Geological Society has
seen levels of new fellowship registration reach a new high and there has also been an increase of four per cent in renewal rates. fi
garodigital.co.uk/case-study/geological- society.aspx
Brand: JOHN GREED Agency: REDEYE
RedEye helped jeweller John
Greed introduce dynamic content into a multi-triggered abandonment email programme. The programme consists of three types of email: basket abandonment, checkout abandonment and abandonment follow-up. All emails contain dynamic content relating to whatever product the user has abandoned. The dynamic content details up to
16 issue 20 january 2014
four abandoned products. A clear description of those products is displayed in the email. Links back to users’ abandoned baskets also feature in the emails, enabling them to complete the purchase from where they left the process. Through introducing dynamic
content into the programme, John Greed increased last click sales resulting from the initial abandonment emails by 40 per cent. fi
garodigital.co.uk/case-study/john- greed.aspx
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