INSPIRE


When your organisation changes its travel policy, how do buyers persuade employees to embrace the new way of doing things?


BUYER’S GUIDE


global travel analyst, says her department is going through “a huge travel transformation” as part of a larger reorganisation of the business and, as a result, she is planning a communications campaign, working with colleagues from other departments, to get traveller engagement with the new policy. “The reason for the transformation is to streamline our programme,


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but we realised there were changes we needed to make to the travel department: it’s all about increasing travellers’ responsibility for their own travel and data,” she says. “We have not been very good at that and we need to do more.


We are looking at rolling communication from the word go, so that people know what to expect and what we expect of them. The ‘go live’ date is 1 October and we have been working on it for months.”


We are driving as much traffic as we can through our online booking tools, and we tell travellers it’s fine to research and book their own tickets, but do it through our platform. We push the message that it’s as quick and convenient to use as Booking.com or Kayak, but it means they stay in policy – they can still check out hotels, look on a map, and we can track it. Everything used to come through the travel department, but now we ask them to book their own economy flights and hotels. It didn’t go down well at first, but now they realise it’s quicker than coming to the travel department and for us to go to FCM, our TMC, get the quotes and go back to them.


Alice Linley-Munro


Alice Linley-Munro is global travel analyst and logistics service branch coordinator at Oil Spill Response, where she leads the provision of employee travel services for all aspects of the global travel programme. She is also a director of the ITM.


Consult your travellers, so that you can do what works for the business and for them. We involved them right from the beginning. We work with groups from different parts of the review on how the information should be presented. We use webinars for a lot of the roll-out and we train people in our regions to help us because we are a global company and cannot do it all face-to-face; so we will record them conveying the message and post that on site. We have got Office365, use Yammer and we are moving to Sharepoint as well so there are a lot of places to put it. We are not going to rely on just one format.


We are even putting posters up around the offices. We have one campaign running from the change management book Who Moved My Cheese? One poster says: “Change or die”, which is a bit extreme, but it’s from the book. If you can make people laugh it grabs their attention. A colleague asked if we had any ideas for cheese jokes, and we are holding a cheese-and-no-wine event to capture the imagination – we don’t serve alcohol on site.


IL SPILL RESPONSE is an industry-funded cooperative that exists to respond to oil spills around the world. Employing 275 people, it is owned by oil and gas companies, with a membership that represents the majority of global oil production. Alice Linley-Munro,


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SEPTEMBER/OCTOBER


2018


buyingbusinesstravel.com


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