PREMIUM AIR


Singapore Airlines will not have it all its


own way in Asia – others are using the A350 and the Boeing 787, to launch new services. Since October, Philippine Airlines has used the A350 to fly nonstop from Manila to JFK in around 16 hours. United Airlines now flies Houston-Sydney in just over 17 hours in a 787. It has already beaten Singapore Airlines by offering Los Angeles-Singapore, having launched that route in 2017. Lie-flat beds are a crucial part of an


ultra long-haul flight, but the new aircraft, including the 777X, also offer higher humidity and lower cabin pressurisation due to their carbon composite construction. Another trend is the pre-bookable meal with healthier menus. Singapore Airlines’ premium customers can now pre-order meals from “up to” 68 choices 24 hours before departure. Pre-booking prevents airlines wasting food and carrying excess weight. Air France, for example, introduced pre-bookable menus for premium economy in January, for travel from 1 April. Choices ranging from €12 to €28 include a healthy option, although the full range is only offered on flights originating in Paris. As airlines introduce new classes or remove categories, there’s certainly food for thought for buyers as they weigh up the true meaning and value of the premium flying experience for their travellers.


Air France premium economy, A330


PRE-BOOKING PREVENTS


AIRLINES WASTING FOOD AND CARRYING EXCESS WEIGHT


Singapore Airlines A350 business class


the year flat beds were fitted on


1996 1995


the last time Aer Lingus rebranded


British Airways aircraft in first class


78 MARCH/APRIL 2019 buyingbusinesstravel.com


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