DATA


simpler to buy air tickets that feature “interlining” between a full-service airline and a low-cost carrier by enabling third-party integration. “It will also equip TMCs with the ability to create more airline offers to better serve their clients,” he explains. “One Order will increase the productivity of travel agents as they will only have to deal with one single document and not reconcile all three.” Hoyles believes One Order will also improve the productivity of buyers by providing better data about exactly what’s being spent with airlines, including ancillaries. “You can see all the services on that record so you get more


data that buyers can use to negotiate and optimise their travel programmes,” he says. So what’s the timescale for One Order? Hoyles says there are pilot projects planned for 2019 and 2020 before “true deployment” in 2021 and 2022. “We believe it’s important NDC and One Order come sequentially and the speed of integration will accelerate,” he explains. “Potentially from 2021 onwards, more and more airlines will be deploying NDC and One Order together, and they will converge into one programme.”


In the meantime, what should buyers do to make sure their voices are heard as One Order is being developed – particularly


over the thorny issue of who foots the bill for the project? Nina & Pinta says: “Across the


board, there was a willingness to accept a slightly higher cost of sale for a better experience. No one was willing to take the brunt of the costs and the general feeling was that the costs should be spread across the industry.” The white paper stresses


the importance of buyers getting involved to help shape One Order – this is already happening with IATA running two advisory groups of corporate buyers in Europe and the US where One Order has been discussed.


“NDC has certainly brought the industry together, but in isolation it brings minimal


7


Number of One Order pilot programmes currently in operation


ONE ORDER WILL COMBINE SOURCE: IATA 3 buyingbusinesstravel.com SOURCE: IATA 25


Technology organisations currently supporting


development of One Order


current airline ticket records – PNR (passenger name record), e-ticket and EMD (Electronic Miscellaneous Document) – into a single reference for each booking


TOP BENEFITS OF NDC


1


Enhance delivery of end-to-end travel products


Sell more through simplified delivery and accounting


2 3


Improve customer experience


Enhance data quality and analytics


Reduce cost of finance operations


commercial systems 2019 MARCH/APRIL 35 Reduce cost of


4 5 6


benefits to the corporate buyer,” says Nina & Pinta. “One Order, although hugely complex, is where it starts to get exciting and blockchain technology and smart contracts will have a role to play in future distribution.” n IATA’s One Order, published by Nina & Pinta Consulting, can be downloaded in pdf format at ninaandpinta.com


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