104 CONTENTS
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REGULARS
IN FOCUS 4SIGHT
Loud & Clear Life on the Other Side
INFORM News Updates
Movers & Shakers The Bigger Picture
INTEL Report Back Databank
INSPIRE Buyer’s Guide Mystery Buyer Interviews
Save the Date
OPINION Westminster Watch Ask the Experts
According to Amon
TRAVEL Reviews
COMMENT Talk Back
Guest Column
Adrian Parkes, GTMC Greeley Koch, ACTE
Ian Skuse, Blake Morgan Scott Davies, ITM
4 JANUARY/FEBRUARY 2019
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54 56 58
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FEATURES
60 Business Travel Awards A list of the finalists in BBT’s 2019 Business Travel
Awards, plus a preview of the big night
68 Social media How should travel buyers respond to the
growing use of social media by business travellers?
74 BBT Hotlist 2019 The people, events and technology bringing
influence and innovation to the business travel industry, and the ones to watch
86 COVER STORY Communication
Seven ways to most effectively convey your message to employers, employees and suppliers
94 Business Travel Show A preview of the Business Travel Show and a
report on the results of its industry survey
98 Millennials Are millennials a group apart,
or just a very savvy generation of tech-loving travellers?
104 Brexit Like the rest of the UK, travel buyers are living
with the uncertainty caused by Brexit
110 Hotels Mid-market hotel chains are forging both direct
and indirect relationships with corporate clients
117 Airline Survey Your up-to-the-minute guide to carriers’ onboard
seats, products and services
132 Ancillaries Ancillaries make big profits for airlines, but how
do buyers keep track of what these extras cost?
138 Green innovation It’s more important than ever that
you set about minimising your travellers’ carbon footprint
144 Sourcing
Traditional ways of sourcing flights, rooms and car rental are giving way to alternatives
buyingbusinesstravel.com
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