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#96


JANUARY/FEBRUARY 2019


FOR COMPANY TRAVE L & MEE TINGS BUYE RS BUYINGBUSINE S S TR AVEL .COM


WE L COME


Seven communication tips to help get your message across


WHAT’S NOT TO LIKE? Why social media deserves a place in every travel programme


001 BBT Covers JAN FEB 19.indd 1


HOTLIST 2019 Meet the movers and shakers shaping the industry in the BBT hotlist


AIRLINE SURVEY Your essential guide to selecting the right carriers for your business


14/12/2018 15:22 JANUARY/FEBRUARY 2019


EDITOR Matthew Parsons DIGITAL EDITOR Molly Dyson EXECUTIVE EDITOR Bob Papworth MANAGING EDITOR Mike Toynbee ART DIRECTOR Annie Harris DESIGNER Nina Christopher SUB EDITOR Mary Cooch CONTRIBUTORS Catherine Chetwynd, Amon Cohen, Scott Davies, Nick Easen, Rob Gill, Keith Graham, Greeley Koch, Gareth Morgan, Bob Papworth, Adrian Parkes, Ian Skuse, Megan Tatum, Ben Walsh HEAD OF EVENTS Emma Gordon EVENTS MANAGER Faye Whitnall MARKETING AND CIRCULATION Kirsty Clark PRODUCTION MANAGER Jamie Halling PUBLISHER Chris Mihalop EDITORIAL DIRECTOR Tom Otley MANAGING DIRECTOR Julian Gregory EDITORIAL TEL +44 (0)20 7821 2715 EMAIL editor@buyingbusinesstravel.com ADVERTISING Tel +44 (0)20 7821 2733 EMAIL sales@buyingbusinesstravel.com SUBSCRIPTIONS EMAIL subscriptions@ buyingbusinesstravel.com FRONT COVER IMAGE: iStock Buying Business Travel is published by Panacea Publishing International Ltd, 41-43 Maddox Street, London W1S 2PD


L ooking back to the future


Mental health, for instance, was a hot topic, and also the need to factor LGBT travellers into policies. If there’s one thing the buyer community excels at, it’s adapting. I like to think BBT does the same, with a fresher design unveiled in the summer and writers who continue to venture into new territories. In this issue, for example, the latest ways to use social media (p68- 73) and “social peer sourcing” (p144-147). Our Energy, Marine & Mining supplement with this issue also shines a spotlight on managing highly complex travel. I’ve also discovered this business loves a conference.


R


© 2019 Panacea Publishing International Ltd. The magazine is entirely independent of all commercial interests within the travel industry. Unsolicited manuscripts will not be accepted for publication. The opinions expressed by contributors are not necessarily those of the publishers who cannot accept responsibility for any errors or omissions. ISSN 2041-4242 buyingbusinesstravel.com


Open debates and invaluable networking propel this industry to better and bigger things. I particularly enjoyed GBTA in Berlin (p26). With its theme “Momentum”, it looked back on the milestones of last year from technological innovation to supplier product launches; let’s hope Brexit doesn’t slam the brakes on.


STANDING OUT


So to the future... I predict 2019 will turn out to be a big year for some, courtesy of our Business Travel Awards (p60). Reacquaint yourself with the finalists at businesstravelawards.com – here’s to a great night on 21 January, and a fruitful year ahead.


ATHER THAN LOOK FORWARD, I thought I’d share what I have learnt as BBT’s “new” editor in 2018. First, this is one multifaceted industry. My eyes were opened to the dizzying array of disciplines that find their way into procurement.


@BBT_online /groups/3209937


Matthew Parsons, BBT Editor


CONTRIBUTORS


ANTHEA GERRIE Anthea has covered travel, food, architecture and design for 30 years as a regular contributor to the Daily Mail, Independent, Blueprint and various in-flight magazines. She has interviewed major international figures from Peter Ustinov to Tom Wolfe and Ivana Trump.


buyingbusinesstravel.com


MARK HARRIS Mark joined the business travel industry in 1990 and has been director of Travel Intelligence Network since 2005. TIN’s output spans industry-leading reports on both the serviced apartments and meetings sectors; over 50 white papers; and the Serviced Apartment Awards.


JOHN STEPEK John is the executive editor of Money Week magazine, and writes the daily email newsletter, Money Morning. He has been covering investment, economics and finance for more than 15 years and is particularly interested in financial history and behavioural psychology.


2019 JANUARY/FEBRUARY 3


EXPRESS YOURSELF


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