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Advertorial Feature


TAKE ADVANTAGE OF LUFTHANSA GROUP AIRLINES‘ NDC PARTNER PROGRAM


New NDC Smart Offer Introduced


The goal of Lufthansa Group airlines is to create a powerful distribution landscape for trade partners and travel agents which is able to match the offerings the airlines can already provide to travellers via their own channels. Travellers are used to individualised offers from airlines own channels and New Distribution Capability (NDC) makes these offers also available for sales partners and travel agents. Lufthansa Group airlines have invested in new technology, distribution dialogues and also a team of more than 65 distribution specialists who make sure partners are properly taken care of whilst engaging in a distribution project.


With the NDC Partner Program, Lufthansa Group airlines take another step forward with regards to modern airline-retailing- business models, by offering sales partners and customers a preferred value proposition encompassing 4 components: “NDC Smart Offer”, “NDC Bonus”, “Servicing”, and “Technology”. Find more information on our NDC Partner Program website, a platform dedicated to sales partners, corporates and travel technology providers.


A new NDC Smart Offer for Austrian Airlines, Lufthansa and SWISS was introduced from December 2018. The lowest fares on point


to point routes* from the UK, are now available exclusively through direct distribution channels (Lufthansa Group airlines’ NDC API including SPRK, austrian.com, lufthansa. com and swiss.com). Therefore the Economy Light (LGT) of Austrian Airlines, Lufthansa and SWISS are no longer available in the GDS. The current NDC Best Fare remains in place for the London gateways, London Heathrow and London City, where a saving of almost GBP30 on a round trip can be made.


Lufthansa Group airlines is an industry leader in the distribution topic and will continue to invest in this field. Currently engaged in more than 70 Lufthansa Group airlines NDC API projects in the UK, Lufthansa Group airlines also support the free of charge NDC web- based booking platform SPRK. In order to motivate trade partners who have invested in NDC technology or are in the process of doing so, Lufthansa Group airlines will continue to develop this channel with attractive content such as new fare types and ancillaries in 2019.


In the highly competitive market of the airline industry, Lufthansa Group airlines stands out with customer-centric and innovative solutions aiming not only to stay ahead of competition but also to shape the industry.


To find out about Lufthansa Group’s NDC Partner Program visit www.lhgroupairlines.com/ndc or contact your Lufthansa Group Account Manager


Key Facts


 Economy Light fares only available through Lufthansa Group NDC API including SPRK*


 NDC Partner Program website for information on Lufthansa Group NDC API solutions:


www.lhgroupairlines.com/ndc


 Register for the free of charge NDC web-based booking platform SPRK, via the online form available on the NDC Partner Program website


 Save Distribution Cost Charge of GBP11.30 with Lufthansa Group NDC API solutions including SPRK


 Access to the attractive Lufthansa Group NDC Smart Offers


*Effective 01 December, Economy Light fares available through direct distribution channels only on UK routes (excluding London Heathrow and London City)


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