search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Contents | NEWS CONTENTS


NEWS, COMMENT & OPINION 21 Paul Crow


The Ripples MD on how they have improved the customer experience


22 Malcolm Scott


The KBSA’s corporate chair on the closure of Co-op Electrical


25 Simon Taylor


Simon Taylor Furniture’s MD on understanding SEO


26 Toby Griffi n


Zen and the art of kitchen design – how to balance customer needs


28 Kohler


Its global faucets director on designing for a global market


30 In conversation with... Ralf Daab and his book on some of the world’s best kitchen designers


32 Letters


Your feedback on the 2019 kbbreview Retail & Design Awards


PRODUCTS & SUPPLIERS


34 Focus: Experiential Showrooms


We investigate how you can give people a reason to come in-store


40 Profi le: Kudos


The story behind the company’s recent management changes


45 Profi le: IDS


MD John Bagshaw reveals the secrets of the distributor’s success


50 Kitchen trends What’s hot in the hub of the home


52 Bathroom trends Solutions for ablutions 54 Appliance trends


Tech a look at what’s new


65 Statement bathrooms How designs are getting bolder RETAIL


75 Retailer profi le


We visit Versatile Bathrooms’ impressive showroom in Ireland


80 Shopping Around Our mystery shopper in Southport


82 How’s Business? A retail health check from Hereford


84 Showroom of the month Porcelanosa’s unique and inspirational showroom in Cambridge


June 2019 · kbbreview Retailer profi le: Haus of Design pg 70


Statement kitchens and appliances: Creating eye-catching projects pg 59


Manufacturer profi le: Kudos pg 40


Turning your showroom into a destination store has never been more important


Focus: Experiential retailing pg 34 T EDITOR’S COMMENT


IT’S ALL IN THE EXPERIENCE


he retail landscape is going through a continuous transformation driven, in the main, by the emergence of the internet. This has led to a change, not only in consumer buying habits, but also expectations. To compete against the convenience of shopping online, a growing trend among retailers is to create an in-store ‘experience’ for the customer. Recognising that consumers cannot engage with the


product in the same way online as they can in-store, showrooms need to change from somewhere that simply tells the customer about the product into


spaces that give them an immersive experience of the product. Of course, the concept of ‘experiential retailing’ and turning traditional


stores into a venue has been around for years – you only have to take Ikea as an example. It introduced restaurants to its stores to improve the shopping experience back in the 1960s – but this kind of approach has never been more important than it is today. So, this month we’ve devoted a special section of the magazine to this topic (pgs 34–39). We’ve talked to a selection of retailers and experts for their take on how you can make your showroom a ‘destination store’ and prevent customers leaving to buy online. For KBB retailers, this can be as simple as including live displays


for demonstrations or investing in VR technology to give customers a chance to walk around and interact with their design. How you implement this strategy is open to personal interpretation – only you know what your audience will appreciate. I hope that our retailer profi les –


kbbreview Retail and Design Awards 2019 fi nalist Versatile Bathrooms in County Meath (pgs 75–78) and German kitchen specialist Haus of Design in Stockton on Tees (pgs 70–72) – and our Showroom of the Month, Porcelanosa in Cambridge (pgs 84–85), will bring you even more valuable insights into how to strengthen bonds with your clients by creating a lasting impression in your showroom. Elsewhere in the magazine we talk to two high-profi le KBB businesses – Cumbria-based shower solutions manufacturer Kudos and distributor


IDS – as they celebrate their 20th anniversaries. We also get a candid view of the state of the market from retailers


in Hereford (How’s Business, pgs 82-83). According to dealers there, business is good and confi dence in the market, both now and moving forward, is high. Interestingly, this glowing report of the market coincides with the


closure of established London-based retailer Neil Lerner Kitchens, which cited Brexit uncertainty as the main driver of its demise. So, in light of this and the fact that the deadline for the deal has been pushed back until October 31, the real question is, what are the quantifi able effects of Brexit on the KBB industry? As ever, we’d love to hear your thoughts. E-mail me your feedback at the address below.


Rebecca Nottingham, editor rebecca@kbbreview.com


kbbreview.com


Follow @kbbreview on Twitter for news and live updates from events


Keep up to date with trends and news and follow @kbbreview on Instagram


5


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92