Gary Wilson

Lighting should be an essential part of any retail experience and is using its own showroom to demonstrate to customers just how much simple changes can bring a display to life. We spoke to sales director Gary Wilson…

Light up your showroom

The showroom is designed to demonstrate the transformative power of lighting in any KBB design

Q & A

Q: You’ve obviously made a defi nite decision in your showroom design to put lighting in real environments. Why was that so important? A: It’s very simple really, when people come to see us we want to show them how lighting looks and feels in a real life situation. It’s all about the experience of being in the showroom and you can only really fully appreciate how good these products are when you see them in situ. It makes everything so much more aspirational and it illustrates the effectiveness of the right lights in the right environment better than anything else. Lighting is now so ingrained in the aesthetic of the kitchen that it needs to be seen there in a showroom environment.

Q: It’s not simply about displaying product though? A: Like all good showrooms, it is designed to be very adaptable and we do a lot of training in there. We train designers, retailers and manufacturers and we encourage them to use our showroom as an extension of their own when they want to specifi cally talk about lighting with their clients. Our guys are also out doing many training courses around the country and that just demonstrates how far we’ve come and how important lighting now is to all areas of the KBB sector.

Q: Tell me about the Innovation Centre? A: We have an absolutely vital area within the showroom that we call the Innovation Centre. It’s where we have all the new products that are

June 2019 · kbbreview

under development that may become part of range in the future. We take our clients in there and show them what we’re up to so we can get really constructive feedback before rolling them out into the main showroom.

Q: So input from clients is a really important part of that showroom journey? A: Talking – and listening – to customers is absolutely vital. They can ask us to change things or develop new things and we take that on board and come up with the best possible solutions. That’s all part of what makes a showroom visit a true experience and makes for a real conversation and relationship with the customer.

Q: The choice of lighting available is now virtually endless so how do you help people narrow those options down? A: We always encourage designers to include the lighting on every design right from the beginning and let the customer take it off if they want to. We need to help people understand that lighting isn’t an add-on; it’s an essential part of any project. We have a design service here with a team that will do free lighting design for our customers. They’re here to help the kitchen, bedroom or

bathroom designers put the right solution together for their clients, whatever the requirements, and it means that expertise is available when they need it. This is especially true when there are quite complicated ideas and they know what they want without necessarily knowing how to achieve it. They know that the right lighting really brings added value to their designs.

Q: Do you think there’s still an issue with how lighting is used in KBB showrooms? Do retailers take full advantage of what’s available? A: There’s no question that I’ve seen many showrooms myself that need to use much better lighting to not only create ambience but also to show off their displays in the best way. The biggest mistake many make is that they’re actually overlit – not just in the furniture but also in the ceiling. It’s far too bright and it totally washes out the colour of the furniture and does it a real disservice. When you go to a subtler and thought-through scheme it really brings it to life, and makes it look like a real home. My advice will always be to take advice and utilise our experience and expertise to create the best possible lighting solutions together.

Q: What advice would you give to a retailer who wants to make an instant difference with their showroom lighting? A: We have worked with a lot of customers to enhance existing displays and that can make a huge difference – it’s so simple to upgrade. New displays are expensive so my advice would be to think about breathing new life into existing room sets by retrofi tting new lighting technology – the cost is relatively small but it brings a new vigour to that old display.

For more information on the new Sycamore range please contact or call 0113 286 6686



Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92